Date-wise News
Maxus strengthens Global Board with three new additions

Lindsay Pattison, worldwide CEO said of the appointments: “People are any agency’s biggest asset and our team at Maxus is what sets us apart.”

exchange4media Staff Sep 21, 2016 1:39 PM

Ajay Kaul steps down as CEO Jubilant FoodWorks

Kaul joined JFL from logistics firm TNT Express in Indonesia. An XLRI, Jamshedpur alumni, he had worked at American Express bank and domestic airline ModiLuft

exchange4media Staff Sep 21, 2016 1:37 PM

The Social Street braces for aggressive growth, beefs up leadership team

The agency has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning

exchange4media Staff Sep 21, 2016 11:14 AM

Famous Innovations bags creative mandate for D'Decor

The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, Digital, etc. The account was won after a multi-agency pitch recently

exchange4media Staff Sep 21, 2016 10:25 AM

People may duplicate our formats but we don’t duplicate our formats: Tarun Katial

As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space

Priyanka Mehra Sep 21, 2016 9:12 AM

RAM Ratings: Fever FM acquires second spot while Big FM leads in Mumbai in week 36

Fever FM took a leap to the second spot from fourth in Mumbai while Big FM continued to lead. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively

exchange4media Staff Sep 21, 2016 8:29 AM

Veteran adman M C Nair is no more

Nair passed away at his home in Mumbai on 19th September after suffering cardiac arrest, he was 86

exchange4media Staff Sep 21, 2016 8:20 AM

Vodafone signs Nawazuddin Siddiqui & Bobby Simha for Vodafone Flex

This new concept gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS - all with just a single recharge

exchange4media Staff Sep 21, 2016 8:18 AM

Mobvista announces Mintegral to deliver 100% ad spot filling in Apps

This powerful mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue

exchange4media Staff Sep 21, 2016 8:17 AM

Twitter relaxes 140 character rule; begins global rollout

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Abhinn Shreshtha Sep 21, 2016 8:16 AM

Patanjali ads yet again under ASCI scanner

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

exchange4media Staff Sep 21, 2016 8:13 AM

Long term business can be only built on franchises, not on properties: Anand Singh, Cartoon Network

Anand Singh, Director, Cartoon Network Enterprises on their expansion plans, latest developments in merchandising, tie-ups with Future Group and Myntra and competition

Madhuwanti Saha Sep 21, 2016 8:11 AM

This Diwali, Pepperfry's new campaign targets customers' reluctance to online shopping

Interestingly, the insight for this campaign came from a Pepperfry commissioned study conducted by Nielsen Market Research

exchange4media Staff Sep 21, 2016 8:09 AM

JWT India's blood banking app wins coveted Pencil at the D&AD Impact Awards

The award ceremony will take place on 27th September 2016 at PlayStation Theatre, New York City

exchange4media Staff Sep 21, 2016 8:08 AM