Priya Choudhury who used to lead buying nationally moves as the lead on the P&G business. K Srinivas Rao (Srini as he is popularly known) joins MediaCom to take over the national buying role from Choudhury. Both Choudhury and Rao will report to Rathi Gangappa, COO, MediaCom India.

exchange4media Staff Aug 23, 2016 5:59 PM

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as reassure employees disgruntled with the recently announced layoffs

exchange4media Staff Aug 23, 2016 5:21 PM

Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign

exchange4media Staff Aug 23, 2016 4:00 PM

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

exchange4media Staff Aug 23, 2016 3:32 PM

SPN's latest high definition premium English movie channel, Sony Le Plex HD will launch on TV screens tomorrow

exchange4media Staff Aug 23, 2016 2:16 PM

Launched in September 2015, Living Foodz has successfully sustained its leadership position in the food and lifestyle genre by a combination of highly engaging content

exchange4media Staff Aug 23, 2016 2:12 PM

Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore.

exchange4media Staff Aug 23, 2016 1:56 PM

The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

exchange4media Staff Aug 23, 2016 1:40 PM

The mandate for MindShift Interactive is to manage social media marketing, content production, digital advertising, reputation management, and search engine optimisation for the brand

exchange4media Staff Aug 23, 2016 1:26 PM

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

exchange4media Staff Aug 23, 2016 1:24 PM

Aquakraft Projects Pvt Ltd. and iTV Network launched the Swachhagraha, an advocacy platform in association with the Children’s Film Society of India on August 15, 2016

exchange4media Staff Aug 23, 2016 1:09 PM

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India

exchange4media Staff Aug 23, 2016 8:53 AM

In November, India will play host to the seventh session of Conference of the Parties (COP7) as also the first session of the Meeting of the Parties (MOP1). American journalist Drew Johnson fears that the press may be subjected to similar restrictions at the event that the UN has put before him and other journalists in the past

Saif Ahmad Khan Aug 23, 2016 8:19 AM

The appointment of Urjit Patel has generally evoked support from all the major political parties and soon after the news of him being named as new the RBI Governor circulated; social media channels were witnessing trends like #NewRBIGovernor, #UrjitPatel, #RBI

exchange4media Staff Aug 23, 2016 8:12 AM

Patanjali Ayurved which had topped the charts last week has slipped to the second place with 25,642 insertions

exchange4media Staff Aug 23, 2016 8:09 AM

Economic & Political Weekly, the acclaimed multidisciplinary journal, started publishing in August 1966

Saif Ahmad Khan Aug 23, 2016 8:07 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as Managing Director, Global Head of digital experience at JPMorgan Chase (JPMC)

exchange4media Staff Aug 23, 2016 8:04 AM

ASSOCHAM and KPMG have released a joint study to show the growth of the smartphone market in India and how it is predicted to grow by 2020

exchange4media Staff Aug 23, 2016 8:02 AM