Date-wise News
MediaCom announces new roles in leadership team

Priya Choudhury who used to lead buying nationally moves as the lead on the P&G business. K Srinivas Rao (Srini as he is popularly known) joins MediaCom to take over the national buying role from Choudhury. Both Choudhury and Rao will report to Rathi Gangappa, COO, MediaCom India.

exchange4media Staff Aug 23, 2016 5:59 PM

Flipkart's Sachin Bansal admits his stepping down was 'performance' linked

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as reassure employees disgruntled with the recently announced layoffs

exchange4media Staff Aug 23, 2016 5:21 PM

Mullen Lintas wins creative mandate for Vistara

Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign

exchange4media Staff Aug 23, 2016 4:00 PM

Blippar partners with Penguin Books India for Ravinder Singh's latest novel

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

exchange4media Staff Aug 23, 2016 3:32 PM

Premium English channel  Sony Le Plex HD  to go  live tomorrow

SPN's latest high definition premium English movie channel, Sony Le Plex HD will launch on TV screens tomorrow

exchange4media Staff Aug 23, 2016 2:16 PM

Zee Unimedia to manage revenue monetization for Living Foodz

Launched in September 2015, Living Foodz has successfully sustained its leadership position in the food and lifestyle genre by a combination of highly engaging content

exchange4media Staff Aug 23, 2016 2:12 PM

Isobar India appoints Chandrashekhar Mhaskar as VP

Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore.

exchange4media Staff Aug 23, 2016 1:56 PM

Publicis Worldwide bags SonyLIV's creative mandate

The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

exchange4media Staff Aug 23, 2016 1:40 PM

MindShift Interactive bags digital mandate for Indiabulls Real Estate

The mandate for MindShift Interactive is to manage social media marketing, content production, digital advertising, reputation management, and search engine optimisation for the brand

exchange4media Staff Aug 23, 2016 1:26 PM

Parle G Scores a 'Bheem-Sized' win with Seventynine and Nazara Games

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

exchange4media Staff Aug 23, 2016 1:24 PM

iTV Network & Aquakraft launch 'Swachhagraha' initiative

Aquakraft Projects Pvt Ltd. and iTV Network launched the Swachhagraha, an advocacy platform in association with the Children’s Film Society of India on August 15, 2016

exchange4media Staff Aug 23, 2016 1:09 PM

Dentsu Impact wins IKEA India business

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India

exchange4media Staff Aug 23, 2016 8:53 AM

United Nations violates press freedom: Drew Johnson

In November, India will play host to the seventh session of Conference of the Parties (COP7) as also the first session of the Meeting of the Parties (MOP1). American journalist Drew Johnson fears that the press may be subjected to similar restrictions at the event that the UN has put before him and other journalists in the past

Saif Ahmad Khan Aug 23, 2016 8:19 AM

How Twitter reacted to new RBI Governor's appointment

The appointment of Urjit Patel has generally evoked support from all the major political parties and soon after the news of him being named as new the RBI Governor circulated; social media channels were witnessing trends like #NewRBIGovernor, #UrjitPatel, #RBI

exchange4media Staff Aug 23, 2016 8:12 AM

BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

Patanjali Ayurved which had topped the charts last week has slipped to the second place with 25,642 insertions

exchange4media Staff Aug 23, 2016 8:09 AM

Economic & Political Weekly turns 50; crosses annual turnover of Rs 10 crore

Economic & Political Weekly, the acclaimed multidisciplinary journal, started publishing in August 1966

Saif Ahmad Khan Aug 23, 2016 8:07 AM

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

Pegasystems appoints Tom Libretto as Chief Marketing Officer

Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as Managing Director, Global Head of digital experience at JPMorgan Chase (JPMC)

exchange4media Staff Aug 23, 2016 8:04 AM

India to have 180 million smartphones by 2019: ASSOCHAM-KPMG

ASSOCHAM and KPMG have released a joint study to show the growth of the smartphone market in India and how it is predicted to grow by 2020

exchange4media Staff Aug 23, 2016 8:02 AM