Date-wise News
Simplilearn appoints Mark Moran as CMO

The company’s renewed focus on its enterprise training business and rapid customer growth had led to three more key appointments earlier this year in US and India.

exchange4media Staff Nov 15, 2016 6:30 PM

Vh1 gets a brand refresh

Viacom has announced that it is refreshing its international music channel, Vh1. The channel will for the first time bring engaging original programming along with a new content lineup.

exchange4media Staff Nov 15, 2016 6:27 PM

Tonic Media wins digital duties for Spherehot

Tonic Media will be developing the brand's digital communication strategy, creative and media duties, as well as manage its brand's social media presence

exchange4media Staff Nov 15, 2016 2:36 PM

Beta version of www.nationalheraldindia.com launched on Nehru's 127th birth anniversary today

The website will follow the same editorial vision and principles as that of its Founder, Pandit Jawaharlal Nehru whose 127th birth anniversary is today

exchange4media Staff Nov 15, 2016 2:03 PM

Sports journalist Digvijay Singh Deo moves on from CNN-News 18

Deo, who had been associated with the channel since its launch in 2005, quit on November 11

Saif Ahmad Khan Nov 15, 2016 1:02 PM

Titan initiates Media review

Maxus from the GroupM umbrella is the current media agency on the account

Priyanka Mehra Nov 15, 2016 12:36 PM

Savlon Swasth India Mission unveiled on Children's Day

Initiative encourages children to adopt the healthy habit of washing hands often

exchange4media Staff Nov 15, 2016 12:30 PM

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Staff Nov 15, 2016 9:16 AM

Guest Column: Human Experience (HX) - Evolving the Internet of Things to the Internet of People: G Viswanathan, Red Fuse Communications

The interactions in the real world are not just physical but have the potential to be emotional. And if we need to make it work, we need to quickly move from a UX (user experience) designing model to one that is HX (human experience), writes G Vishwanathan, General Manager, Redfuse Communications

G Viswanathan Nov 15, 2016 8:36 AM

Digital wallet game in India all set to begin after demonetisation

Following demonetisation, are digital wallet companies equipped to sustain the current rush of customers and what steps should digital wallet companies undertake to ensure new customer engagement once the cash situation is resolved?

Ruhail Amin Nov 15, 2016 8:15 AM

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Toxic smog in Delhi might hurt Brand India and impact economy: Assocham survey

Report states that sectors like tourism, real estate, automobile and construction to get affected if the Delhi government fails to curb the level of pollution in the capital

exchange4media Staff Nov 15, 2016 8:12 AM

Rebranded Vh1 is a window to the world for India for international music, entertainment and pop culture: Ferzad Palia, Viacom 18

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 tells us more about the rebranding, the channel getting into local content, bringing in new advertisers and marketing plans for the same

exchange4media Staff Nov 15, 2016 8:11 AM

Paytm withdraws ad on demonetisation following social media backlash

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

exchange4media Staff Nov 15, 2016 8:09 AM