Date-wise News
OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

exchange4media Staff Apr 29, 2016 9:43 PM

Aniruddh A Basu joins Euor Tech India Ltd as Executive Director

At Euor Tech India Ltd, he will be looking after the growth and development of the brand Euro Health and will work closely with the MD and CEO, Sudip Kumar Mukherjee

exchange4media Staff Apr 29, 2016 6:31 PM

Newly elected Executive Council at IIMC takes charge

The new members of EC for 2016-18 include three eminent persons from the field of Journalism -- Kalyani Shankar, Umesh Upadhayaya and Shishir Gupta, Executive Editor, The Hindustan Times.

exchange4media Staff Apr 29, 2016 6:16 PM

Airtel looks for TRAI nod for video content deal

According to media reports, Airtel has written to TRAI seeking approval to offer exclusive content over private network for its subscribers in India.

exchange4media Staff Apr 29, 2016 3:35 PM

Club FM bags 5 awards and 3 Finalist Certificates at Pepper Creative Awards 2016

Club FM, the venture of the Mathrubhumi Group bagged 5 awards and 3 Finalist Certificates at the tenth edition of Pepper Creative Awards 2016 jointly organised by the Advertising Club Cochin and Pepper Creative Award Trust

exchange4media Staff Apr 29, 2016 3:20 PM

Equalisation Levy will hurt Indian Tech Start-Ups: IAMAI

IAMAI is of the view that the proposed 6 per cent levy on the online advertisement revenue of non-resident companies from B2B transactions introduced in the Finance Bill 2016 will severely raise the cost of doing business of Indian tech start-ups and the SMEs that are primary users of the digital ad platforms

exchange4media Staff Apr 29, 2016 2:59 PM

Facebook Q1'16 net income triples, crosses $1.5 billion mark

Facebook reported net income of $1.51 billion in Q1’16, up from $512 million for the same period last year. Ad revenues increased by 57 per cent over Q1’15 to $5.2 billion

exchange4media Staff Apr 29, 2016 2:33 PM

Delhi HC adjourns Ad Cap case till May 13

The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue

exchange4media Staff Apr 29, 2016 1:51 PM

HUL promotes Rahul Welde as Global VP, Digital Transformation

In his new role, Welde will be based in London and lead a number of global digital initiatives.

exchange4media Staff Apr 29, 2016 1:27 PM

CouponDunia revamps business identity, to focus on cashbacks

The company has launched a new logo and is looking to spend Rs 12-15 crore this quarter to promote the new business direction via digital campaigns

Abhinn Shreshtha Apr 29, 2016 1:18 PM

Snapdeal appoints former Zoomcar Senior VP Mayank Jain as Head of Growth

Jain brings over 10 years of rich experience in analytics to Snapdeal’s Leadership team

exchange4media Staff Apr 29, 2016 11:59 AM

Richard Fraser appointed President, BBDO South East Asia

Fraser has been part of the Proximity global Network for 12 years and is a member of the Proximity Worldwide Executive Committee

exchange4media Staff Apr 29, 2016 9:07 AM

Network 18 elevates Vishal Srivastava as Display Sales Head, CNBC TV 18

In his new role Srivastava will be handling display sales for CNBC TV 18, CNBC Awaaz, and CNBC Bajar. This new responsibility will be over and above his current role where he also heads the government and international sales for all the channels

Abid Hasan Apr 29, 2016 8:08 AM

Dileep Ashoka appointed as Head of McCann, South India

A Bangalore University alumni, he has been one of the key architects of some significant brand like TVS, Britannia, Tata Tea and ITC foods to name a few

exchange4media Staff Apr 29, 2016 8:07 AM

Golden Mikes'16: Winners Speak

The winners of exchange4media’s Golden Mikes awards that felicitate the best in radio advertising share their thoughts

exchange4media Staff Apr 29, 2016 8:05 AM

Mobile display ad rates dropped 26 per cent in 2015: Adobe

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

Guest Column: 4 Things App Marketers Need to Know About In-App Advertising:  Rohan Patil

Rohan Patil, Managing Director of AppLift India, Berlin’s leading mobile app marketing company, shares few tips about in-app advertising and how marketers can cut through the clutter to vie for consumer’s attention and retain users

Rohan Patil Apr 29, 2016 8:02 AM