Date-wise News
Is Softbank board giving in-principle nod to Flipkart-Snapdeal merger?

SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors

exchange4media Staff Apr 28, 2017 5:11 PM

Piyush Sharma, CEO - New Initiatives, ZEEL resigns

Sharma says Zee provided him a unique platform to transform himself and his career trajectory; expresses gratitude to Dr Subhash Chandra, Chairman of Essel Group and Zee Media, for his support

exchange4media Staff Apr 28, 2017 4:33 PM

Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

Zee TV nudges Sony SAB off third place while Sony Entertainment Television retains fifth place in the urban market, according to BARC data for week 16 (April 15–21)

exchange4media Staff Apr 28, 2017 3:32 PM

Fever FM consolidates leadership in metros, hikes ad rates by 20%

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media

exchange4media Staff Apr 28, 2017 2:57 PM

Vishal Chaddha moves on from HT Media

Vishal Chaddha is moving on from HT Media after five years with the company

Saif Ahmad Khan Apr 28, 2017 1:44 PM

Concept-One wins USD 4 million digital mandate for Televisory

We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil, says Abhishek Razdan, CEO, Concept-One

exchange4media Staff Apr 28, 2017 1:26 PM

Republic appoints Mindshare as media agency & Ogilvy as creative agency

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

exchange4media Staff Apr 28, 2017 1:13 PM

Zee Studio to air world television premiere of 'Guardians'

The premiere is scheduled on Sunday, April 30, 2017, at 1 pm & 11 pm

exchange4media Staff Apr 28, 2017 12:54 PM

OTTOEDGE is the official creative, digital and media agency for MAN Trucks India

The first official agency appointed by MAN Trucks India after a 3-month rigorous pitch process, OTTOEDGE will chart out MAN’s advertising communication strategy for CLA range of vehicles

exchange4media Staff Apr 28, 2017 12:46 PM

Shachindra Nath takes on the role of Chief Mentor at MintWalk

MintWalk has received a funding by Nath through his investment and mentoring vehicle, Poshika

exchange4media Staff Apr 28, 2017 9:00 AM

Naagin retains lead in overall & urban market, Jamai Raja tops rural market @ BARC's Top 10 Shows Week 16

‘Kumkum Bhagya’ on Zee TV moves to second spot in the urban market and slips to ninth spot in the rural market

exchange4media Staff Apr 28, 2017 8:09 AM

What is eating Facebook Instant Articles?

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha Apr 28, 2017 8:01 AM

Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 16

Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively

exchange4media Staff Apr 28, 2017 8:01 AM

Movie marketing 2.0: From generic to technology driven

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Ruhail Amin Apr 28, 2017 8:01 AM