Date-wise News
Suvarna to be rechristened as 'Star Suvarna'?blur=25

July 25 will also see the brand change of ‘Star Suvarna Plus’ – the Kannada movie channel of Star Network. This channel is a unique combination of Movies and Sports. The channel will continue to showcase national level sporting events like Star Sports Pro Kabbadi League in Kannada

exchange4media Staff Jul 19, 2016 7:58 PM

Suvarna to launch 'Hara Hara Mahadeva' from July 25?blur=25

The show is the story of Lord Shiva and will describe his mysteries and miracles. The show is made with International standard production values and International graphics. The show airs at 07:30 PM Monday to Friday from July 25 onwards on Star Suvarna

exchange4media Staff Jul 19, 2016 7:48 PM

Emami's Fair and Handsome associates with 'Kabali' as brand partner?blur=25

Fair and Handsome Fairness Cream’s association with Kabali would be supported by a 360 degree integrated co-branded communication through an assorted mix of television, print and digital channels, along with Retail and special E-commerce campaigns

exchange4media Staff Jul 19, 2016 4:25 PM

Soho Square and Piaggio to ride again?blur=25

The agency has won the creative duties following an aggressive multi-agency pitch

exchange4media Staff Jul 19, 2016 1:45 PM

DSP BlackRock Mutual Fund's Winvestor Initiative unveils 'Take control of your finances' campaign?blur=25

The program aims at encouraging men and women to ‘Take a pledge’, to inspire women to make their own investment decisions

exchange4media Staff Jul 19, 2016 1:21 PM

Videocon d2h to implement NICE Engage Multi-Channel Interaction Recording?blur=25

Videocon d2h Ltd replaces its existing solution with NICE, reducing total cost of ownership and simplifying system management

exchange4media Staff Jul 19, 2016 1:15 PM

Gera Developments unveils new brand positioning 'OUTDO' with a TVC?blur=25

Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’ story

exchange4media Staff Jul 19, 2016 12:30 PM

Chennai Metro: A new premium advertising platform?blur=25

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches

exchange4media Staff Jul 19, 2016 11:58 AM

Srinandan Sundaram, appointed as the Executive Director, Sales & Customer Development, HUL?blur=25

Srinandan Sundaram, currently Vice President, Skin Care, will take over from Punit as the Executive Director, Sales & Customer Development, and will join the HUL Management Committee

exchange4media Staff Jul 19, 2016 9:50 AM

Teno & Scarecrow celebrate Guru Purnima in a unique way?blur=25

Teno, the school communication app, in creative association with Scarecrow Communications expressed their gratitude towards teachers and payed them their due respect with a special prayer solely dedicated to the teachers

exchange4media Staff Jul 19, 2016 8:41 AM

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer?blur=25

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Priyanka Mehra Jul 19, 2016 8:39 AM

Leigh Terry appointed CEO, IPG Mediabrands, APAC?blur=25

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff Jul 19, 2016 8:29 AM

HUL Net Profit at Rs.1174 Crores,up by 10%?blur=25

During the quarter, against the backdrop of a challenging environment where market growth further slowed down in both volume and value terms, the business continued to track ahead of market with sustained margin improvement.

exchange4media Staff Jul 19, 2016 8:23 AM

87% brands leverage digital; Facebook & Google platforms most preferred: Social Beat Report?blur=25

The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends

exchange4media Staff Jul 19, 2016 7:58 AM

Why India ranks lowest in Asia Pacific in video ad viewability??blur=25

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

One Third of customers of a brand tend to drop out in the following year: Kantar?blur=25

Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.

Abhinn Shreshtha Jul 19, 2016 7:52 AM

MSLGROUP unveils communication drivers for F&B industry?blur=25

The drivers -- distilled from the expert opinions of top food industry communications experts inside and outside the firm -- are supported by secondary research.

exchange4media Staff Jul 19, 2016 7:49 AM