Date-wise News
DEN appoints SN Sharma as CEO

In a move to speed up the adoption of fast changing technologies and to ensure healthy performance trajectory going forward, DEN has brought in a change in leadership.

exchange4media Staff Jul 20, 2016 6:59 PM

BCCL's Arunabh Das Sharma launches Sagacito

Ravi Dhariwal formerly CEO Publishing at BCCL dons the role of Chairman at Sagacito, while Das Sharma is CEO & Managing Director

Priyanka Mehra Jul 20, 2016 6:02 PM

FruitBowl Digital wins Majhi Metro's digital mandate for second consecutive year

This year's theme is 'My Metro My Story' where poets, photographers and painters from across the city are invited to showcase their talent. The winning entries would find their way into the permanent gallery of the world's busiest art museum - The Metro

exchange4media Staff Jul 20, 2016 2:15 PM

Performics bags Lenovo India's digital media duties

Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of Publicis Media

exchange4media Staff Jul 20, 2016 2:08 PM

Supreme Court rejects Lodha Committee’s recommendation on ad breaks

The Supreme Court has not accepted the Lodha Committee’s recommendations which required the Indian cricket board to revise broadcast rights contracts to ensure that ads are played only during breaks

exchange4media Staff Jul 20, 2016 2:02 PM

INK 2016 sees 105 entries make it to the final shortlist

Jagran Prakashan, Madison and Mindshare were some of the standout performers in this year's edition of exchange4media's newspaper advertising awards

exchange4media Staff Jul 20, 2016 12:41 PM

Facebook to announce new ways to help advertisers find their most valuable customers

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value-beyond the install

exchange4media Staff Jul 20, 2016 12:19 PM

Suzuki Motorcycle India appoints Sajeev Rajasekharan as EVP

In this capacity, he will be responsible for driving growth in market share as well as delivering a great experience for all Suzuki customers

exchange4media Staff Jul 20, 2016 12:17 PM

Radio City maintains leadership position in Delhi

The network has maintained its lead in Mumbai and Bangalore for more than 458 weeks now. Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2

exchange4media Staff Jul 20, 2016 11:55 AM

Radio Mirchi launches new signature tune- 'Khushi Ki Nayi Dhun'

The new jingle ‘Khushi ki Nayi Dhun’ is composed by musical duo Sachin-Jigar while Shalmali Kholgade, Jigar M Saraiya and whistler Mayur Puri have lent their voice for the same Exchange4media News Service

exchange4media Staff Jul 20, 2016 11:51 AM

We are looking to double our revenue in 5 yrs as a Group -- Jerry Buhlmann CEO Dentsu Aegis Network

Jerry Buhlmann CEO Dentsu Aegis Network & Executive Officer of Dentsu Inc, (at Cannes) on India being a star market, continuing the Group’s aggressive approach on acquisitions, setting a ‘big ambition’ of doubling the group’s revenue in five years and more ……..

Priyanka Mehra Jul 20, 2016 9:11 AM

Euro 2016 sees fewer ads; average ad volume per match plummets

As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown during Euro 2012 while the total ad volumes in 2016 increased to 625 minutes as compared to 488minutes in the previous edition

Priyanka Mehra & Ronald Menezes Jul 20, 2016 8:15 AM

Meet Pammi Aunty, the new social media sensation

The irony is that Ssumier S Pasricha aka Pammi Aunty, who was seen in some popular TV serials never got his due, and now his social media character has transformed him into an overnight celebrity who has more fans than many well known TV stars today

Ruhail Amin Jul 20, 2016 8:10 AM

Facebook emerges top news destination on social media: Reuters Institute

The Digital News Report 2016 prepared by Reuters Institute has found over 50% people using social media as their major news source

Saif Ahmad Khan Jul 20, 2016 8:08 AM

We will continue to outgrow the industry: Satyanarayana Murthy, Indigo 91.9

Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties

Abhinn Shreshtha Jul 20, 2016 8:05 AM

Is Ikea's entry to the $20 billion furniture industry a worry for Indian furniture online players?

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is

exchange4media Staff Jul 20, 2016 8:03 AM