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Reliance Jio’s bouquet of apps have made it to the top of the Google Play Store even leaving Facebook and Whatsapp behind

Priyanka Mehra & Ronald Menezes 08-September-2016

As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown during Euro 2012 while the total ad volumes in 2016 increased to 625 minutes as compared to 488minutes in the previous edition

Priyanka Mehra & Ronald Menezes 20-July-2016

According to a latest report provided by TAM sports, Corporate auto sector took the top slot in endorsements followed by cellular phones and corporate/brand image. The auto, telecom, services, food & beverages were the top sectors dominating advertising

Priyanka Mehra & Ronald Menezes 12-July-2016

UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat Kohli have lost their favourability during the football tournament

Priyanka Mehra & Ronald Menezes 11-July-2016

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Priyanka Mehra & Ronald Menezes 07-July-2016

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