Zee group news channel Zee Hindustan goes live

Will flash more than 1500 news stories throughout the day

exchange4media News Service 23-May-2017

Zee group news channel Zee Hindustan goes live

On May 21, television viewers witnessed the launch of News Channel Zee Hindustan. The main agenda of the channel will be to cover the entire gamut of content from various states without restricting itself only to National Capital or metropolitan cities.

Speaking on the new channel, Jagdeesh Chandra, Executive Director & CEO, Regional Channels, ZMCL, said, “In the present scenario, where other news channels in all languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s affairs which can influence the Centre. Why do States like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set agendas in Delhi? Zee Hindustan will answer these questions because we believe that states make the Nation. This picture will be the main focus of our special program Rajdhani Se Rajdhani Tak, which will be aired seven days a week at 7 pm. Not just eight stories, but our special program will focus on 80 stories, making it our agenda.”

Zee Hindustan channel’s programming lineup includes ‘11 pm CM's Corner’ - a show that will broadcast stories of States' Chief Ministers and the bureaucracy. What did your Chief Minister do for you? What are the important announcements from the government to its people? All these questions will be raised. Now, Indian audience will not wait for the end of the year to assess the performance of their Chief Minister as Zee Hindustan will work each day to scrutinise the Government's work. This show is set to be broadcast 5 days a week, giving the complete balance sheet of your Government's work.

Every morning at 8, Zee Hindustan will offer Anandam, a show that will bring hope and positivity.

The channel will flash more than 1500 news throughout the day. The new channel is available on Tata Sky, Dish TV, Airtel DTH and also on DD Direct.

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Sony’s popular crime thriller CID to take a break

The last episode of CID will be aired on October 27, 2018.

exchange4media Staff 4 hours ago

SonyCID

One of the most loved crime thriller shows on Indian television, CID, is all set to take an “intermittent break”, Sony Entertainment Television said in a statement on Tuesday.

The last episode of CID, which is one of the longest running shows in the history of television, will be aired on October 27, 2018.

“Having completed 20 years, CID, is the longest running cult show on Sony Entertainment Television. It has been a great journey so far, along with Fireworks Productions, and CID will now take an intermittent break starting October 28, 2018,” the statement read.

However, keeping the possibility of a comeback alive, the network further said, “The show will gear up for a renewed season with a lot more contextual cases keeping alive the thrill that the audience has experienced so far.”

Entertaining the viewers for 20 long years, some of the characters of the detective serial—ACP Pradyuman, Senior Inspector Abhijeet, Senior Inspector Daya—have become quite popular.  

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BARC Week 41: India vs West Indies 2nd Test Match garners 2.3 mn impressions

The second test match was aired on October 12-14 in which India won by 10 wickets

exchange4media Staff 12 hours ago

BARC

India and West Indies second test match has garnered 2.3 million impressions in week 41 of Broadcast Audience Research Council (BARC) India.

The first test match was aired on October 4-6 and second test match was aired on October 12-14 in which India won by 10 wickets.

In week 41, Star Sports 1 Hindi bagged first spot with 161 million impressions followed by Star Sports First on second slot with 133 million impressions and Sony Ten 1 on third slot with 122 million impressions. Sony Ten 3 and Star Sports 2 bagged fourth and fifth slot with 62.2 million impressions and 58.5 million impressions respectively.

The match has been telecast in three languages across Star India’ five sports channels including Star Sports 1, Star Sports 1 HD, Star Sports 1 Hindi, Star Sports 1 Hindi HD and Star Sports 1 Tamil. The ongoing PayTM ODI series which was started on October 21, 2018 will be followed by the T20 series on November 4, 2018.  

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#MeToo: Star India responds to allegations, asks anonymous accuser to come forward

Star India has asked the woman to reach out to Star Internal Committee or directly to the external member of the Star IC.

exchange4media Staff 1 day ago

star

Star India on Monday responded to allegations levelled against them under the #MeToo campaign. The network reached out to the anonymous accuser on Twitter.

In a Tweet, Star India has asked the woman to reach out to the Star Internal Committee (Star IC) or directly to the external member of the Star IC. The woman had made accusations through several tweets.

 

 

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Hindi GECs usher in festivity with new shows, exciting lineups

For television, the festive season began in October, when at least seven new shows were launched 

exchange4media News Service 1 day ago

festival

It is that time of the year again when Hindi General Entertainment Channels (GECs) don the festive look and go on the full swing, betting high on new shows and exciting lineups to make the television screen more lively.

Given the fact that TV viewing is expected to be high around the festivals, broadcasters have made it a point to create special programming or new shows. The festive season began in October, when Hindi GECs saw the launch of at least seven new shows.

The month started with Star Bharat’s new show Radha Krishn, Star Plus’ dancing reality show Dance Plus 4, SaReGaMaPa's new season on Zee TV, India’s Got Talent's new season on Colors TV, Love Me India on &TV, Alladin on Sab TV  and many more.

Taking it a notch higher, Hindi GECs, apart from airing a special lineup for Diwali, are preparing for some more launches. After bringing an assortment of new shows such as Kasauti Zindagi Ki 2 and Dance Plus 4, Star Plus is launching a new mythological show, Karan Sangini, on October 22. Based on Kavita Kane’s novel Karna’s Wife: The Outcast’s Queen, the show will be aired at 7 pm, Monday-Friday. According to media reports, the channel is also bringing a spin-off to one of its most popular and longest running shows Yeh Hai Mohabbatein. Apart from that, the famous show Shararat’s sequel is in the pipeline. Also, Star Bharat’s new offering is Kaal Bhairav Rahasya 2. The date and time of the show have not yet been announced.

Colors’ also released new shows this month, including Bigg Boss, India’s Got Talent and Daastan E Mohabbat. Until December, the channel’s non-fiction slot is packed with Bigg Boss and India’s Got Talent. Khatro Ke Khiladi Season 9 is the next offering.

After launching five new shows in the last one month, the slots are currently full on Zee TV, but there is an upcoming horror show Mohini, which is slated to release by the end of November. The show is still in its initial stages.

Sony Entertainment Television launched its two biggest properties, Indian Idol and KBC's new season last month. The coming months will see the comeback of Kapil Sharma's show, along with Ladies Special and Super Dancer’s new season.






 

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MIB proposes changes in norms for mandatory sharing of sports feed

The move, the ministry feels, will provide access of sporting events of national importance to maximum people on a free-to-air basis

exchange4media News Service 4 days ago

MIB

With an objective to provide access of sporting events of national importance to maximum people on a free-to-air basis, the Ministry of Information and Broadcasting (MIB) has proposed to change the norms for mandatory sharing of sports broadcasting feed.

The ministry has issued a notice which reads, “No content rights owner or holder and no television or radio broadcasting service provider shall carry a live television broadcast on any cable or Direct-to-Home network or radio commentary broadcast in India of sporting events of national importance, unless it simultaneously shares the live broadcasting signal, without its advertisements, with the Prasar Bharati to enable them to re-transmit the same on its terrestrial networks and Direct-to-Home networks in such manner and on such terms and conditions as may be specified.”

Explaining the reason behind the proposal, the notice states, “The Sub-section 8(1) of The Cable Television Networks (Regulation) Act, 1995 provides that: the Central government may, by notification in the Official Gazette, specify the names of Doordarshan channels or the channels operated by or on behalf of Parliament, to be mandatorily carried by the cable operators in their cable service and the manner of reception and re-transmission of such channels”. In exercise of powers conferred by sub-section (1) of section 8 of the Cable Television networks (Regulation) Act, 1995, the Central Government has specified DD National and DD Sports as channels to be mandatorily carried by the cable operators.

However, as per provisions of the Sports Act, the live feed received by Prasar Bharati from the content rights owners or holders is only for the purpose of re-transmission of the said signals on Doordarshan’s own Terrestrial and DTH network (DD FreeDish) and not for cable operators/other networks. As such, the viewers who do not have DD FreeDish or Doordarshan’s terrestrial network are either unable to watch these sporting events of national importance or are compelled to watch these sporting events on highly priced sports channels and thus, the very objective with which the Parliament had enacted the Sports Act, has been defeated, the ministry said in the notice.

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Spotlight: Is Magic ingredient named innovation missing from kids content in South India?

Technology has made kids quite a demanding audience and TV will have to either innovate massively or miss the bus, feel experts

Neethu Mohan 1 day ago

kids

Kids genre is a space that none of the TV players should be ignoring. BARC India data says that there is particularly huge scope for growth of regional content in the kids’ entertainment space.  The  target age group for kids specific channels ranges from 2 to 14 years. Given that vacations are about to begin all over India in the next few days, TV consumption of kids is expected to go much higher than it already is. Innovative content is now the name of the game as kids are no longer just happy watching shows such as He-man, Aladdin, Popeye, Shaktiman to name a few- as was the case till a few years ago. Kids particularly belonging to South India have had even lesser choice with regard to TV shows as the abovementioned shows were dubbed for them in their regional languages. What lacks is localisation of content. 

It was only a few years ago that the general entertainment channels in South India slowly started introducing specific kids programs. The first animated Malayalam serial named Kaatile Kannan was aired in early 2000 on Doordarshan. Sun TV came up with a fantasy drama named My Dear Bootham targeted at kids during that period.  Surya TV hosted a television call-in show for kids by the name Hai Kids. Few reality and quiz shows for kids were broadcast in South Indian GEC channels such as Asianet, Amrita TV, Mazhavil Manorama, Star Vijay, Colors Tamil etc. But much still needs to be done to spiff up this space as it has immense potential to become a game changer for players in South.

Technology has changed every aspect of our lives and TV viewership patterns are no different. That no big revolution has happened in terms of kids programs in South India is only adding to the fact that kids are moving to digital instead of consuming what is handed out to them on their TV screens. With smart phones and tablets becoming an inevitable part of every kid’s life, it’s high time channels brought in some serious innovation in kids programming.

Speaking on the innovation (or lack of it) of kid’s content in the South Indian TV space, Kishan Kumar, Managing Partner, Wavemaker, says, “South is over-indexed on prosperity, economic growth, brand consciousness and purchase parity. We all know that it is also over-indexed on TV viewership. So ideally, kids as a genre should be flourishing in South especially with the pester-power these kids enjoy. However, I feel that kids as a genre is probably the least innovative in South."

According to Kumar, South Indian channels don’t invest much on content compared to national kids channels.

“None of the major players except Sun has invested in this genre. Advertisers too haven’t been doing justice to the genre by backing it with investments. And now with the advent of digital, TV is soon vanishing to be the lead entertainment option for kids. Overall, it is not a great sign, I must say! However, since South channels don’t invest much on content compared to national kids channels, their cost overheads will also be lower,” adds Kumar.

Saikat Mohanty, Vice President at Zenith is also of the opinion that the kids' space in South TV sector is behind in terms of innovation.

“The kids' space in Southern TV industry is behind in terms of innovation. The current content is mostly dubbed, which really does not bring out the real flavour of the channel or the culture of that market. While it garners decent eyeballs, from a content viewpoint, there can be a lot more that can be done,” says Mohanty.

Current scenario

There are four channels in the Regional (south) space specifically for kids from SUN TV Network- Chutti TV (Tamil) launched in 2007,  Chintu TV (Kannada), Kushi TV (Telugu) launched in 2009, Kochu TV (Malayalam) launched in 2011.  But even today, most of the programs being broadcast on these channels is dubbed content with scant exceptions- for instance, a program named Maya based on technologies like Virtual Reality (VR) and Augmented Reality (AR) broadcast on Kushi TV.

Speaking on the innovative programs by Sun Network in the kids space, Kavitha Jaubin, Cluster Head- Content acquisition and kids entertainment, SUN TV Network, says, “ We have done shows based on trending technologies like virtual reality and augmented reality in Kushi TV (Telugu), rightly named as Maya. We have touched human lives with Kochu TV’s Snehakootam (Malayalam) setting up flood relief activities. Chutti TV (Tamil) has never failed to entertain its audience in the comfort of their homes with its Motion Capture Games. We stay updated with what the kids want, be it fashion or ideas that excite them. All the four channels - Chutti, Chintu, Kushi and Kochu- use every day occasions to make it interesting for the kids who participate or view us. Since we have region based channels, it adds up to our positives and keeps us growing in the given space.”

Anto Puthiry, Vice President, Flowers TV, says, “ Flowers TV has catered to every target group despite age and gender, so is the approach towards kids genre. Since its launch, the channel has placed importance on kids' shows starting with Kutty Kalavara followed by Katturumbe - which is a major flagship program on the channel to finally launching an International level music reality show-TOP SINGER, which is exclusively for children between the age group of 6-14 years.”

Viewership Patterns

According to BARC Data, viewers in South begin their day early including kids. Viewership of Kids’ channels starts rising from 5:30 am and peaks between 8:00-8:30 am on weekdays. On weekend mornings, it peaks between 9:00-9:30 am. 

“On Weekdays, Kids’ viewership peaks twice, once in the morning, and again in the evening from 5:00 pm-5:30 pm as kids return from school,” says BARC Data.

Coming to the channel viewership impressions, Kushi TV has an average impressions of 17.6 million, 15.4 million is for Chutti TV, Kochu TV is 12.4 million and Chintu TV has average impressions of 11.3 million.

According to BARC, the top 5- categories of advertisers of these channels are Milk beverages, toilet/floor cleaners, toilet soaps, sugar confectionaries and biscuits.

Top 5 categories & advertiser
Week 1-37, 2018
Channels: Kushi TV, Chutti TV, Kochu TV, Chintu TV

   

Category

 

No. Insertions

 

1

 

MILK BEVERAGES

 

85379

 

2

 

TOILET/FLOOR CLEANERS

 

56012

 

3

 

TOILET SOAPS

 

51192

 

4

 

SUGAR CONFECTIONARIES

 

45289

 

5

 

BISCUITS

 

27944

 

 

 

 

 

 

 

 

The top advertisers for the channels include Reckitt Benckiser, Hindustan Lever Ltd, ITC Ltd, Glaxo Smithkline Consumer Health, Smithkline Beecham, says BARC Data.

 


Advertiser

 

No. Insertions

 

 

1

 

RECKITT BENCKISER (INDIA) LTD

 

100616

 

2

 

HINDUSTAN LEVER LTD

 

72409

 

3

 

ITC LTD

 

43481

 

4

 

GLAXO SMITHKLINE CONSUMER HEALTH

 

35842

 

5

 

SMITHKLINE BEECHAM

 

35577

 

 

Challenges and solutions

“The evolution of technology has taken over all aspects of our lives and it has influenced the younger generation in a massive way. Today, kids are engaging and not just viewing. Kids across the globe have made content creation the planet’s single largest shared obsession,” says Jaubin.

According to Mohanty, the overall spends done in South kids shows/channels account to about 3-4% of the overall spends.

Pointing out the challenges and reasons behind it, Mohanty says, “ There is no newness in content, most of the content is dubbed. Kids are moving towards digital (Youtube, Netflix, Voot etc), where the repository of content is huge. It’s anytime watch and there is no appointment viewing.”

“On an average, I don’t think kids genre is more than 2-3% of the TV adex. And that’s far lower compared to the viewership share of the genre. Even if it include kids shows in GECs, the percentage won’t be more than 5-6%. This can only change if more quality content gets created and more categories participate,” concludes Kumar.

As pointed out by Mohanty and Kumar, localisation of content is the way forward for kids' channels in South India. It's either that or losing out to the digital wave.

 

 

 

 

Senior Reporter, exchange4media, Bangalore Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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SPN extends TV & digital partnership with ABB FIA Formula E Championship

SPN will show all races of ABB FIA Formula E Championship for further two seasons

exchange4media News Service 4 days ago

Mahindra

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent, including India, Pakistan, Sri Lanka and Bangladesh.

 

The fifth season of the ABB FIA Formula E championship will kick off in Saudi Arabia on December 15, 2018 and the final round will be hosted by New York City on July 14, 2019. This year will see the sport further evolve as they unleash the second-generation pure electric race cars.

 

SPN will show action from every E-Prix throughout the course of the season, alongside analysis and reaction with supplementary magazine shows and highlights packages.

 

With the participation of automobile manufacturing giant Mahindra & Mahindra, Indian following for the championship is very high. Mahindra Racing has finished on 4th & 3rd positions in the last two years of the championship.

 

Talking about the partnership, Rajesh Kaul, Chief Revenue Officer- Distribution and Head - Sports, Sony Pictures Networks India, said, “We are thrilled to extend our partnership with ABB FIA Formula E after the positive response and viewership we have seen over the past year. This series is especially exciting given the innovation and the potential it has for the future. At SPN, we are focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”

 

Ali Russell, Media & Business Development Director, Formula E, said, “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent. With the increased demand and appetite for the ABB FIA Formula E Championship in India, we’re excited to bring eager fans and Mahindra Racing supporters the best that the electric street racing series has to offer for another two seasons.”

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BARC Week 41: SUN TV maintains first spot in across genre category

Market leaders in the South GEC - Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too

exchange4media News Service 4 days ago

Barc Week 41 South GEC

The Week 41 data of the Broadcast Audience Research Council India (BARC) has been released. SUN TV maintained its first position in the across the genre category with 1 billion impressions. Star Maa which was in the third spot in Week 40, climbed down four spots to claim the seventh position with 702 million impressions. 

Like the previous weeks market leaders in the South GEC, Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too. 

Kannada
Colors Kannada bagged the first spot in Kannada GEC category with 459 million impressions followed by Zee Kannada with 407 million impressions. Udaya TV came third with 220 million impressions followed by Udaya Movies with 194 million impressions. The fifth spot was bagged by Star Suvarna with 161 million impressions. 

The first two spots in the program category was bagged by Colors Kannada with its ‘Lakshmi Baaramma’ bagging the first spot with 7.1 million impressions. The third spot in the program category was clinched by Zee Kannada’s ‘Comedy Khiladigalu Championship’. The fourth and fifth spot was bagged by prime time serials of Colors Kannada.

Malayalam
Asianet bagged the first spot in Malayalam GEC category with 290 million impressions. Surya TV which was in the second spot last week climbed down one spot to bag the third spot with 81.1 million impressions. Flowers TV bagged the second spot with 96.1 million impressions. Mazhavil Manorama came fourth with 79.2 million impressions followed by Asianet movies with 64.4 million impressions.

All five spots in the program category was bagged by the prime-time serials of Asianet. 

Tamil
SUN TV clinched the first spot with 941 million impressions. Zee Tamil climbed one spot up with 490 million impressions claiming the second spot followed by Star Vijay with 469 million impressions. KTV bagged the fourth spot with 283 million impressions followed by Sun Life with 103 million impressions. 

The first four spot in the program category was claimed by SUN TV with its prime -time serial ‘Naayagi’ with 11.6 million impressions. Zee Tamil's 'Yaaradi Nee Mohini' grabbed the fifth spot with 8.9 million impressions 

Telugu
Star Maa claimed the first spot with 660 million impressions followed by Gemini TV with 494 million impressions. Zee Telugu which was on the second spot last week bagged the third spot with 474 million impressions. ETV Telugu bagged the fourth spot with 438 million impressions followed by Gemini Movies with 216 million impressions. 

Star Maa bagged all the top 5 spots in the program category with ‘Karthika Deepam’ in the first spot with 12.8 million impressions

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BARC Week 41: Star Utsav topples Zee Anmol to emerge leader in overall market

Star Plus and Zee Anmol continued to lead urban and rural markets, respectively.

exchange4media News Service 5 days ago

BARC

Star Utsav toppled Zee Anmol to bag the leadership position in the overall market with 868 million impressions in Week 41 of Broadcast Audience Research Council (BARC) India data. Zee Anmol slipped to the second spot with 804 million impressions and Star Bharat bagged the third position with 748 million impressions.

Colors’ Naagin3 continued to lead the list of top five programmes in the overall market with 13.4 million impressions, followed by Zee Anmol’s Kumkum Bhagya on second slot with 12.7 million impressions and Zee TV’s Kundali Bhagya on the third spot with 12.3 million impressions. Zee Anmol’s Mahek and Star Bharat’s Radhakrishn stood at number four and five positions with 10.9 million and 10.6 million impressions, respectively.

Hindi GEC Urban

Star Plus continued to lead the urban GEC market with 486 million impressions, followed by Sony Entertainment Television on second spot with 456 million impressions. Zee TV stood on Number 3 with 416 million impressions. Colors took the fourth position and Star Bharat the fifth position with 408 and 358 million impressions, respectively

Colors’ Naagin3 continued to dominate the list of top five programmes in the urban market as well, with 9.0 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 7.4 million impressions followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Kulfi Kumar Bajewala on third and fourth spots with 7.3 and 6.7 million impressions, respectively. Sony Entertainment Television’s KBC stood on the fifth spot with 6.1 million impressions.

Hindi GEC Rural

Zee Anmol leads the rural market with 660 million impressions, followed by Star Utsav on the second spot with 631 million impressions and Sony Pal on the third with 428 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 389 million impressions and 352 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 10.6 million impressions followed by Mahek on the same channel at second slot with 9.0 million impressions. Star Utsav’s Rabba Ve and Veera bagged third and fourth spots with 6.9 and 6.1 million impressions, respectively. Sony Pal’s Taarak Mehta Ka Ooltah Chashma stood at Number 5 with 5.8 million impressions.

 

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Time Maharashtra, a new 24/7 Marathi news channel

The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts

exchange4media News Service 5 days ago

Time Maharashtra

Viasys Digital Network Pvt. Ltd's Founder and Chairman, Sudesh Bhosle, launches Time Maharashtra, a 24/7 Marathi news channel with its reach across Maharashtra and beyond.

The channel is a blend of media and IT skills bagged by a deep understanding of global media under Editor-in- Chief of Time Maharashtra and former Member of Parliament, Bharatkumar Raut.

The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts. It will focus on sanctity of news, maintaining equidistance with politics and social responsibilities. The aim is to cater to all sections of society in Maharashtra and Marathi speaking diaspora. The channel will provide universal viewership globally for all age groups and gender. Raut is approaching the channel with the vision - ‘And we feed something for everybody and everything for anybody’. 

The channel will be FTA (Free to air) and will also be carried on all leading platforms.
 

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