Date-wise News
McCann most awarded agency from India at Adfest 2017

McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze

exchange4media Staff Mar 27, 2017 1:39 PM

Self regulation is the ideal way ahead: Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry

In an exclusive conversation with Anurag Batra, Chairman and Editor-in-Chief exchange4media & BW Businesssworld, Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry spoke about the need for self regulation, the achievements of his Ministry and the need for Indian media to take the global route. Excerpts:

Ruhail Amin Mar 27, 2017 9:05 AM

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

DESSERTARIANFEST brings the best in desserts in a 3-day fest

The festival, which took place from 24–26 March, 2017, is the first of its kind in India

exchange4media Staff Mar 27, 2017 8:31 AM

Starcom India appoints Navin Lalchandani as Vice-President, Buying

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff Mar 27, 2017 8:22 AM

My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 27, 2017 8:12 AM

Salt Brand Solutions bags mandate to re-brand AWPL

The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today

exchange4media Staff Mar 27, 2017 8:09 AM

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

exchange4media Staff Mar 27, 2017 8:05 AM

Twitter looking to create paid subscription service

According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users

exchange4media Staff Mar 27, 2017 8:00 AM