Date-wise News
McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze
In an exclusive conversation with Anurag Batra, Chairman and Editor-in-Chief exchange4media & BW Businesssworld, Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry spoke about the need for self regulation, the achievements of his Ministry and the need for Indian media to take the global route. Excerpts:
Ruhail Amin Mar 27, 2017 9:05 AM
The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016
Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead
Saif Ahmad Khan Mar 27, 2017 8:35 AM
The festival, which took place from 24–26 March, 2017, is the first of its kind in India
Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru
As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond
The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today
The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear
According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users
