The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

exchange4media Staff Feb 16, 2017 5:10 PM

Fernandes will oversee the digital portfolio of Mumbai region for Percept Media and focus on raising the digital profile of the company in the media domain

exchange4media Staff Feb 16, 2017 1:14 PM

The incumbent agency on the account is IPG Mediabrands Initiative

Priyanka Mehra Feb 16, 2017 11:07 AM

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

exchange4media Staff Feb 16, 2017 9:11 AM

Maxus from the GroupM umbrella is the current agency on record for the account

Priyanka Mehra Feb 16, 2017 8:57 AM

In the aftermath of demonetization, Times Network has come out with a new TVC called ‘Help Your Help’ under its CSR initiative ‘Remonetise India-Invest in the Nation’ whose core idea is to help people open bank accounts

exchange4media Staff Feb 16, 2017 8:55 AM

With over 300 leaders expected to join this calendar event, one can expect to see the masters in the department of technology, marketing and media fraternity.

exchange4media Staff Feb 16, 2017 8:46 AM

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

exchange4media Staff Feb 16, 2017 8:41 AM

Shantanu Khosla, MD, Crompton Greaves Consumer Electricals Limited, on responsible advertising and why it is time for industries to recognise its importance

exchange4media Staff Feb 16, 2017 8:14 AM

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

exchange4media Staff Feb 16, 2017 7:55 AM