The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

exchange4media Staff May 25, 2017 5:56 PM

Digital version of the Urdu newspaper, Qaumi Awaz, to be launched this year

exchange4media Staff May 25, 2017 5:49 PM

The decision was taken at a meeting held by NBA on May 9

Saif Ahmad Khan May 25, 2017 4:21 PM

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Priyanka Mehra May 25, 2017 2:49 PM

The card will drive discovery of bots and personalised customer experiences

exchange4media Staff May 25, 2017 1:56 PM

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

Priyanka Mehra May 25, 2017 1:38 PM

nexGTv to launch more big-screen apps in the near future

exchange4media Staff May 25, 2017 12:55 PM

Maxus has previously handled several ICC campaigns in India

Priyanka Mehra May 25, 2017 10:53 AM

Trehan on how she is leveraging digital and the challenges of the same

Dolly Mahayan May 25, 2017 8:41 AM

The panel discussion was anchored by the strategy talk delivered by Prof. Michael Porter, regarded as the father of modern strategy

exchange4media Staff May 25, 2017 8:14 AM

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Ashish Bahukhandi May 25, 2017 8:09 AM

The renowned academic and thinker, known for his theories on economics, business strategy and social causes, was in India on Wednesday to speak at the Institute of Competitiveness' (IFC) Porter Prize event

exchange4media Staff May 25, 2017 8:06 AM

TV Today is being represented by the legal firm LPJ Partners & LLP

exchange4media Staff May 25, 2017 8:02 AM

Anand spoke about leading the race to understand audiences and give them what they need without compromising on values and ethics

exchange4media Staff May 25, 2017 7:58 AM

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

exchange4media Staff May 25, 2017 7:51 AM

Aggarwal will be leading the social media and digital marketing strategy across the Essel Group

exchange4media Staff May 25, 2017 7:32 AM

Sorento will integrate the Havas Health & You business unit and will be rebranded as Havas Life Sorento

exchange4media Staff May 25, 2017 7:29 AM