The pocketbook is a handy compilation of updated, comprehensive and relevant information on India’s media landscape

exchange4media Staff 30-January-2017

Titli’s inspiring tale promises to win the hearts of Bengali audiences with ‘Resham Jhanpi’

exchange4media Staff 30-January-2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Priyanka Mehra 30-January-2017

According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.

Priyanka Mehra 30-January-2017

The account will be handled by MEC's Chennai branch.

exchange4media Staff 30-January-2017

The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.

exchange4media Staff 30-January-2017

A joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

exchange4media Staff 30-January-2017

In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.

exchange4media Staff 30-January-2017

“Our focus has always been to be at the forefront of providing incisive digital services across verticals,” says Karan S Kumar, CEO and Founder, iGenero

exchange4media Staff 30-January-2017

The alliance between the Samajwadi Party and Congress will be led by Uttar Pradesh Chief Minister Akhilesh Yadav.

Saif Ahmad Khan 30-January-2017

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Jasneet Bachal 30-January-2017