Starcom wins Fiat media mandate
The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies
Starcom from the Publicis Media umbrella has won the media mandate for FIAT Chrysler Automobiles on the back of a multi – agency pitch confirm industry sources.
The pitch which included India was for the AMEA and the APAC regions. It was initiated in July earlier this year and saw participation from the three of the leading media agencies.
Maxus is the incumbent agency for the account in India, the creative mandate for the account in India is handled by Leo Burnett.
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