In a related move, Harald Wester has taken over as Executive Chairman of Maserati

exchange4media Staff Jul 4, 2019 4:23 PM


The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan Feb 7, 2019 8:29 AM


FCA India Automobiles Private Ltd to discontinue the brand in India over cost concerns

exchange4media Staff Feb 4, 2019 9:20 AM


Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile company across India

exchange4media Staff Sep 3, 2018 11:19 AM


Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff Jul 12, 2018 8:59 AM


Boparai , the former CEO of Fiat India, is set to take charge of the new role in April 2017

exchange4media Staff Jan 12, 2018 8:57 AM

Fiat Chrysler Automobiles  announces change in senior leadership?blur=25

Paul Alcala is named COO of the Asia Pacific regions; Daphne Zheng is named as COO of China

exchange4media Staff Jan 13, 2017 4:24 PM

Starcom wins Fiat media mandate?blur=25

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Priyanka Mehra Dec 22, 2016 8:33 AM

Nipun Mahajan joins Fiat Chrysler India as Head of Sales & Network Development?blur=25

Nipun J. Mahajan has been appointed as the new Head of Sales & Network Development

exchange4media Staff Sep 13, 2016 8:19 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur?blur=25

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

Automakers struggle to strengthen sales this festive season?blur=25

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM

FIAT launches 'live' campaign for Avventura?blur=25

Maxus ESP conceptualises and executes campaign for the auto company with Gauahar Khan in the lead

exchange4media Staff Oct 7, 2014 7:58 AM

Car makers take recovery road to big-bang advertising?blur=25

A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again

Ankur Singh Sep 1, 2014 8:10 AM

Fiat takes the interactive road to promote Linea's 'feel big' proposition?blur=25

Latching on to the consumer psyche briefed by the Fiat Brand Team of 'Growing Big', the automobile company's digital agency Maxus has come up with the 'Feel Big' interactive video initiative

exchange4media Staff Nov 29, 2013 8:59 AM

Interactive Avenues bags Fiat India's social media account?blur=25

Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch

Priyanka Nair Aug 6, 2013 8:01 AM

Fiat awards creative duties to Saints & Warriors?blur=25

As estimated by industry sources, the size of the account is in the vicinity of Rs 60 crore.

Deepika Bhardwaj Nov 29, 2011 12:29 PM