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Publicis Commerce makes Asia debut; Ken Mandel to captain new capability

By exchange4media News Service | Jan 09, 2017

By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

Starcom wins media buying mandate for Mars in India

By Priyanka Mehra | Dec 23, 2016

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Starcom wins Fiat media mandate

By Priyanka Mehra | Dec 22, 2016

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Who will be named IMPACT Person of the Year?

By exchange4media News Service | Dec 12, 2016

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Times Group gives women in media a chance to watch Coldplay live

By exchange4media News Service | Nov 18, 2016

The BCCL #DropAndWin opportunity is open to women from media agencies

e4m inaugural Influencer Award to be unveiled tonight

By exchange4media News Service | Nov 16, 2016

The much awaited exchange4media Influencer award will be unveiled today at the group’s flagship property the exchange4media conclave.

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

By exchange4media News Service | Nov 15, 2016

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Influencer Award unveiled

By exchange4media News Service | Nov 10, 2016

The exchange4media Influencer award will raise a toast and celebrate such an individual who has been a Game-Changer in his/ her own right and set new trends for the industry to follow at the exchange4media conclave every year

Ask Arnab his next move @e4m conclave

By exchange4media News Service | Nov 08, 2016

Arnab Goswami President-News & Editor-in-Chief, Times Now, ET Now will be speaking on ‘Why Disruption is the Name of the Game’ at the exchange4media conclave in Mumbai on November 16

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