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India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

By exchange4media News Service | Feb 06, 2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Starcom bags Mahindra Holidays Account

By exchange4media News Service | Jan 30, 2017

The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.

Publicis Media India adds Rs 1000 crore plus business in the last nine months

By exchange4media News Service | Jan 25, 2017

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Starcom wins global Merck Consumer Healthcare business

By exchange4media News Service | Jan 25, 2017

Starcom will take full media responsibilities on behalf of Merck’s Consumer Healthcare brands across global markets

Starcom India bags media mandate for Nickelodeon

By Priyanka Mehra | Jan 23, 2017

The account win was the result of a multi-agency pitch which was initiated around four months ago

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability

By exchange4media News Service | Jan 09, 2017

By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

Starcom wins media buying mandate for Mars in India

By Priyanka Mehra | Dec 23, 2016

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Starcom wins Fiat media mandate

By Priyanka Mehra | Dec 22, 2016

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

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