Date-wise News
SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'?blur=25

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

exchange4media Staff Mar 28, 2017 4:17 PM

Mathrubhumi Group launches e-learning portal?blur=25

www.silverbullet.in is an online learning system for students taking engineering and medical entrance exams

exchange4media Staff Mar 28, 2017 1:46 PM

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'?blur=25

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

exchange4media Staff Mar 28, 2017 1:11 PM

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami?blur=25

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month

Suman K Jha Mar 28, 2017 12:18 PM

Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue?blur=25

Automatic Yield will let publishers measure the value of each and every piece of content they produce and publish, in real time. Singapore Press Holdings to be the first partner to trial this technology in the Asia Pacific region

exchange4media Staff Mar 28, 2017 11:30 AM

L'Oreal India calls for a media review?blur=25

The account size is estimated to be around Rs 300 crores

Priyanka Mehra Mar 28, 2017 11:18 AM

Zee Entertainment certified as a Great Place to Work?blur=25

Achieves the certification by Great Place to Work® Institute, India

exchange4media Staff Mar 28, 2017 10:30 AM

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers??blur=25

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin Mar 28, 2017 8:43 AM

Nestle MUNCH partners with multilingual blockbuster Bahubali 2?blur=25

The brand launches five new limited edition packs and a mega consumer campaign on TV and social media

exchange4media Staff Mar 28, 2017 8:40 AM

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima?blur=25

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

exchange4media Staff Mar 28, 2017 8:38 AM

Hindu Group's RoofandFloor appoints Cognizant Vice Chairman Lakshmi Narayanan as Independent Director on the Board?blur=25

Narayanan brings in over 25 years of global information technology and executive experience to RoofandFloor

exchange4media Staff Mar 28, 2017 8:16 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

As Madras HC hears closing submissions, TRAI confident about tariff order’s rollout from April 3?blur=25

Star India and Vijay TV have contended that TRAI has overstepped its jurisdiction by pricing content

Saif Ahmad Khan Mar 28, 2017 8:07 AM

Hindi News cluster ruled over English news cluster on the back of Assembly Election results @BARC Week 11?blur=25

Hindi news cluster garnered an impressive 368 million impressions as against 1.9 million impressions fetched by English news cluster on the back of Assembly Election 2017 results for five states on Saturday, according to BARC

exchange4media Staff Mar 28, 2017 8:04 AM

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown?blur=25

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Ruhail Amin Mar 28, 2017 8:03 AM

CBFC denies airing of 'The Danish Girl' on Sony Le PLEX HD; Twitteratti criticizes decision?blur=25

CBFC had cancelled the scheduled broadcast of Oscar-winning movie ‘The Danish Girl’ on Sony Pictures Network’s channel, Sony Le PLEX HD, on March 26, citing it as controversial

exchange4media Staff Mar 28, 2017 8:01 AM