Lux Cozi joins Kolkata Knight Riders squad

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

e4m by exchange4media Staff
Updated: Mar 28, 2017 8:08 AM
Lux Cozi joins Kolkata Knight Riders squad

LUX Industries has announced that their flagship brand, Lux Cozi, will be one of the official sponsors for two-time IPL champions Kolkata Knight Riders for the upcoming edition of the league followed by next year. Lux Cozi is also the only merchandising partner of IPL and KKR is the only team to have a merchandised partner. The brand looks forward to strike a strategic deal satiating the sports frenzied consumers to buy the real, high-quality merchandised jerseys.

Speaking about the association, Udit Todi, Senior Vice President, Lux Industries, said, “It is a matter of great pride for Lux Industries to be part of the Indian Premier League extravaganza with our flagship brand Lux Cozi. Brand Lux Cozi is strategically focussing on reaching out to the masses. KKR is a team par excellence and we believe our association will help our brand reach more discerning customers and every nook and corner of the country with IPL. We wish team KKR the very best for the season and look forward to see the team perform on field with unyielding passion to bring in happiness and joy for all cricket fans of Kolkata.” 

Elaborating on the association, Saket Todi, Senior Vice President, Lux Industries, said, “With this partnership, Lux Industries plans to leverage the exciting and appealing platform of IPL cricket with innovative initiatives to engage with fans and the consumers. Lux believes in providing the best quality at an affordable price and giving consumers the value for money. The official KKR jersey is expected to launch on April 1, 2017. Lux clothing merchandise will be available in in-stadium kiosks, online portals, kiosk in malls like City Centre 1, City Centre 2, in ITC Hotel and LUX Cozi’s MBOs which is around 500 across the city.”

The jerseys include round necks, polos, fan jerseys and many more designs.

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