ipl-2017
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The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

IPL 2017: Last leg of the game, brands get aggressive with advertising?blur=25

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Anurag Singh May 16, 2017 7:57 AM

Parle spends over Rs 50 cr on consolidating brand identity?blur=25

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas May 11, 2017 8:18 AM

363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition?blur=25

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

exchange4media Staff May 5, 2017 7:55 AM

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!?blur=25

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

exchange4media Staff Apr 25, 2017 7:59 AM

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches?blur=25

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

Amazon India Backs Chonkpur Cheetahs for IPL 2017?blur=25

Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki Apni Dukaan is Amazon’s first ever IPL-related campaign

Venkata Susmita Biswas Apr 6, 2017 8:02 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017?blur=25

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

exchange4media Staff Mar 23, 2017 9:18 AM

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017?blur=25

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

exchange4media Staff Mar 23, 2017 9:18 AM

Hotstar gets Vivo, Maruti Suzuki as co-sponsors for IPL Season 10, 2017?blur=25

Hotstar announced Vivo and Maruti Suzuki as the co-presenting sponsors for the streaming of the 10th edition of the Vivo Indian Premier League 2017.

exchange4media Staff Mar 10, 2017 9:09 AM

Hotstar gets Vivo, Maruti Suzuki as co-sponsors for IPL Season 10, 2017?blur=25

Vivo and Maruti Suzuki have come on board for an undisclosed but “sizeable investment” for IPL 10 on Hotstar

exchange4media Staff Mar 10, 2017 9:09 AM