The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.
High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently
Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki Apni Dukaan is Amazon’s first ever IPL-related campaign