The commercial reinforces Lux Cozi HEATEK’s commitment to delivering quality, performance, and style for every household in India

e4m Staff Sep 15, 2025 12:36 PM

The film has been conceptualised by Rediffusion

e4m Staff May 9, 2025 2:29 PM

Launches TVC with actor Shraddha Kapoor as the brand ambassador

e4m Staff May 8, 2025 4:57 PM

The campaign has been created by Vista Communications

e4m Staff Sep 25, 2024 2:40 PM

Brings new TVC with the actor titled Super Feel

exchange4media Staff Mar 15, 2023 5:30 PM

The brand has also flagged off the association with a 20-second ad film featuring the cricketer

exchange4media Staff Sep 23, 2022 11:54 AM

There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM

The campaign has been conceptualized by Yellow beetle

exchange4media Staff Sep 7, 2021 8:42 AM