lux-cozi
lux amul?blur=25

There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

lux cozi?blur=25

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

lux amul?blur=25

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM

Varun Dhawan?blur=25

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

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Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its following

exchange4media Staff Jan 24, 2018 8:58 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Guest Column: 'Kheencho, Kheencho' Lux Cozi ad?blur=25

Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Apr 13, 2015 8:21 AM