Date-wise News
Shiv Sethuraman quits as Group Prez, Cheil South-West Asia

Sethuraman joined Cheil India in January 2015 and took over the responsibility of heading the agency's operations across South and West Asia.

exchange4media Staff Nov 3, 2016 7:01 PM

HT appoints three seniors to lead sports, Delhi-NCR related news and national affairs

Soumitra Bose, Kunal Pradhan and Ipsit Mohapatra join HT as national sports editor, deputy executive editor and deputy national affairs editor respectively

exchange4media Staff Nov 3, 2016 5:17 PM

HUL's Sandeep Verma appointed President Marketing & Sales Bajaj Corp

In his new role, Verma will report into Sumit Malhotra, managing director, Bajaj Corp Ltd, and will oversee sales, marketing, international business divisions

Priyanka Mehra Nov 3, 2016 2:31 PM

Joy Cosmetics challenges women beauty stereotypes in its latest campaign with Bharti Singh

To scale up the manufacturing, the company is putting up a new facility at Guwahati that will be inaugurated in next 6 months

exchange4media Staff Nov 3, 2016 1:24 PM

Dentsu India appoints Indrajeet Mookerjee as Executive Vice President

Prior to joining Dentsu India, he was the Managing Director of Soho Square, Indonesia, part of the Ogilvy group

exchange4media Staff Nov 3, 2016 1:22 PM

HuffPost India appoints Shivam Vij as Deputy Editor

Prior to this appointment, Shivam Vij was Contributing Editor at HuffPost

Saif Ahmad Khan Nov 3, 2016 12:51 PM

POKKT launches Apple tvOS SDK

The new SDK will enable publishers to monetise their Apple TV apps with premium video ads

exchange4media Staff Nov 3, 2016 12:48 PM

ABP News announces the launch of Hindi poetry show 'Mahakavi'

Anchored by Hindi poet Dr. Kumar Vishwas, each episode of the series would encapsulate the life and works of great Indian poets including Ramdhari Singh Dinkar, Dushyant Kumar, Suryakant Tripathi Nirala, Harivansh Rai Bacchan, Sudama Pandey Dhumil

exchange4media Staff Nov 3, 2016 12:42 PM

Cricketer R Ashwin is brand ambassador for Equitas SFB

Cricketer will endorse the company’s products and services through advertising campaigns and other promotional programmes

exchange4media Staff Nov 3, 2016 12:23 PM

Eggfirst bags creative duties for Valentine

After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy and management

exchange4media Staff Nov 3, 2016 12:16 PM

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’

exchange4media Staff Nov 3, 2016 9:05 AM

The journey back toward rebundling is well and truly on: Alex Leikikh

Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO

Priyanka Mehra Nov 3, 2016 8:47 AM

Has Amazon lost the social media battle to Flipkart and Snapdeal?

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

exchange4media Staff Nov 3, 2016 8:23 AM

Strongest annual rise in adspend for India this year, up 13.3%: Warc

The latest Consensus Ad Forecast from Warc says that global advertising spend growth will slow down next year

exchange4media Staff Nov 3, 2016 8:21 AM

Guest Column: It’s another day, another show for Times Now and Arnab: John Thomas

Arnab Goswami influenced television journalism in India in his decade with Times Now. There is no discounting that. But it may now be time for him to learn management and business practices and conform, unlike when he could play the crusading editor-anchor and pursue an agenda to prove himself to those in the journalistic fraternity who did not take him seriously, so long as the business managers were satisfied with the viewership figures. That’s when the real games begin, writes John Thomas

John Thomas Nov 3, 2016 8:16 AM

Facebook's censorship policy is culture specific: Dr. Robert Pepper, Facebook

Dr. Pepper, who attended the India Telecom 2016 summit in New Delhi, spoke about Facebook’s censorship rules after it faced flak for blocking a Vietnam war photo of a nude child

Ruhail Amin Nov 3, 2016 8:14 AM

Regulations and disputes dominate discourse between TRAI and broadcasters

TRAI Chairman RS Sharma pointed out that the broadcasting sector is marred by a high number of disputes

Saif Ahmad Khan Nov 3, 2016 8:13 AM

Guest Column: Debunking the untruths of PR: Ameer Ismail, GolinOpinion & dCell

In an age where the complexity of navigating the marketing ecosystem is challenging, getting consumers attention is difficult and managing reputations and conversations are the need of the hour, effective PR can play a very important role, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Ameer Ismail Nov 3, 2016 8:09 AM

Guest Column: Increasing relevance of commerce advertising as ad blockers usage grows: Prakash Sikaria, Flipkart Ads Group

A series of ads that follow us like ghosts, apparently based on our searches, has haunted most of us and soured several people’s online experiences. They are intrusive, irrelevant and in-your-face. In such a scenario, ad blockers brought a sigh of relief for online consumers. However, for marketers and publishers it has become a worrisome woe. After all, a major chunk of revenues sites earn comes by running ads, writes Prakash Sikaria, Business Head, Flipkart Ads Group

Prakash Sikaria Nov 3, 2016 8:07 AM

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

exchange4media Staff Nov 3, 2016 8:04 AM