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Cricketer R Ashwin is brand ambassador for Equitas SFB

Cricketer will endorse the company’s products and services through advertising campaigns and other promotional programmes

e4m by exchange4media Staff
Updated: Nov 3, 2016 12:23 PM
Cricketer R Ashwin is brand ambassador for Equitas SFB

Equitas Small Finance Bank, one of the first Private Sector Bank from Tamil Nadu post-Independence, today announced Test Bowler Ravichandran Ashwin as its brand ambassador.

Commenting on the association, PN Vasudevan, MD & CEO, Equitas Small Finance Bank, said, “Equitas is a new age bank which seeks to provide high tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”

In September 2016, Equitas commenced its banking operations and is the country’s first Small Finance Bank to get listed on the exchanges and operate as a non-promoter entity.

Ashwin, who hails from Tamil Nadu, is the fastest Indian bowler to reach the 50, 100, 150 and 200-wickets mark in Test cricket and is currently the No. 1 ICC test bowler. The cricketer will endorse the company’s products and services through advertising campaigns and other promotional programmes.

Commenting on the occasion Ashwin said, “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank which is working in sync with Prime Minister of India’s mission of banking the masses. I love their vision of empowering 5 per cent of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”

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