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Guest Column: Increasing relevance of commerce advertising as ad blockers usage grows: Prakash Sikaria, Flipkart Ads Group?blur=25

A series of ads that follow us like ghosts, apparently based on our searches, has haunted most of us and soured several people’s online experiences. They are intrusive, irrelevant and in-your-face. In such a scenario, ad blockers brought a sigh of relief for online consumers. However, for marketers and publishers it has become a worrisome woe. After all, a major chunk of revenues sites earn comes by running ads, writes Prakash Sikaria, Business Head, Flipkart Ads Group

Prakash Sikaria Nov 3, 2016 8:07 AM