Date-wise News
Gaana crosses 50 million milestone

Gaana is now the biggest music and content streaming service in India

exchange4media Staff Dec 23, 2016 6:29 PM

Nickelodeon spreads festive cheer this New Year

The extensive line-up includes a variety of shows, movies, and events

exchange4media Staff Dec 23, 2016 5:43 PM

Dainik Bhaskar Group launches online platform 'The Great Indian Wedding'

The unique online platform is aimed at advertisers and media agencies exclusively

exchange4media Staff Dec 23, 2016 4:23 PM

Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC

According to BARC data for week 50 (December 10-16), Colors and Sony Entertainment Television came second and third respectively in the urban market; Zee Anmol and Sony Pal were second and third respectively in the rural market

exchange4media Staff Dec 23, 2016 1:53 PM

Liquid Hub announces acquisition of Annik

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions

exchange4media Staff Dec 23, 2016 1:34 PM

Flashed Yesterday: Discovery Communications and FoodFood partnership called off

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter

Priyanka Mehra Dec 23, 2016 11:13 AM

Amar Ujala launches Gharana and Parampara

The initiative of the Amar Ujala Group celebrates the spirit and ethos of ancient tradition in Indian art forms

exchange4media Staff Dec 23, 2016 9:03 AM

Starcom wins media buying mandate for Mars in India

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Priyanka Mehra Dec 23, 2016 8:38 AM

Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana

exchange4media Staff Dec 23, 2016 8:26 AM

Gutenberg appoints industry veteran Neil Ashurst as new UK head

Will drive roll out of new services in digital, video, mobile, PR and content in UK

exchange4media Staff Dec 23, 2016 8:21 AM

Virat Kohli is American Tourister’s first-ever brand ambassador

The brand has signed the sportsman to feature in a new integrated marketing communications campaign starting immediately

exchange4media Staff Dec 23, 2016 8:19 AM

Times Now’s market share remains intact despite Arnab Goswami’s exit: MK Anand, Times Network

In the past one year, Times Network launched Movies Now HD, Movies Now 2, Movies Now 2 HD and Romedy Now HD

Saif Ahmad Khan Dec 23, 2016 8:16 AM

How e-wallet cos are effectively using print to target consumers post demonetisation

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through

Sarmistha Neogy & Venkata Susmita Biswas Dec 23, 2016 8:14 AM

Guest Column: Success of marketing efforts in 2016 measured beyond brand building: Jitin Paul, Bharti AXA

As we draw the curtains on 2016, Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance shares the key highlights and trends that marketers witnessed this year and look forward to in the coming year

Jitin Paul Dec 23, 2016 8:06 AM