The five-part web series is an ode to the simplicity of the days gone by

exchange4media Staff Dec 23, 2016 7:03 PM

Gaana is now the biggest music and content streaming service in India

exchange4media Staff Dec 23, 2016 6:29 PM

The extensive line-up includes a variety of shows, movies, and events

exchange4media Staff Dec 23, 2016 5:43 PM

The unique online platform is aimed at advertisers and media agencies exclusively

exchange4media Staff Dec 23, 2016 4:23 PM

The mandate was won through a multi-agency pitch

exchange4media Staff Dec 23, 2016 3:13 PM

According to BARC data for week 50 (December 10-16), Colors and Sony Entertainment Television came second and third respectively in the urban market; Zee Anmol and Sony Pal were second and third respectively in the rural market

exchange4media Staff Dec 23, 2016 1:53 PM

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions

exchange4media Staff Dec 23, 2016 1:34 PM

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter

Priyanka Mehra Dec 23, 2016 11:13 AM

The initiative of the Amar Ujala Group celebrates the spirit and ethos of ancient tradition in Indian art forms

exchange4media Staff Dec 23, 2016 9:03 AM

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Priyanka Mehra Dec 23, 2016 8:38 AM

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana

exchange4media Staff Dec 23, 2016 8:26 AM

The digital campaign is designed by Cheil

exchange4media Staff Dec 23, 2016 8:24 AM

Will drive roll out of new services in digital, video, mobile, PR and content in UK

exchange4media Staff Dec 23, 2016 8:21 AM

The brand has signed the sportsman to feature in a new integrated marketing communications campaign starting immediately

exchange4media Staff Dec 23, 2016 8:19 AM

In the past one year, Times Network launched Movies Now HD, Movies Now 2, Movies Now 2 HD and Romedy Now HD

Saif Ahmad Khan Dec 23, 2016 8:16 AM

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through

Sarmistha Neogy & Venkata Susmita Biswas Dec 23, 2016 8:14 AM

As we draw the curtains on 2016, Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance shares the key highlights and trends that marketers witnessed this year and look forward to in the coming year

Jitin Paul Dec 23, 2016 8:06 AM