Date-wise News
BTVi appoints Muralidhar Swaminathan as Channel Director

Swaminathan comes with an experience of nearly 33 years in print and television broadcasting.

exchange4media Staff Jan 10, 2017 5:09 PM

ALT Balaji ropes in Manav Sethi as CMO

Sethi will be overseeing the company's entire communications strategy in India and international expansion

exchange4media Staff Jan 10, 2017 4:49 PM

Big FM airs live radio show on Bus Q Shelters for Delhiites

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.

exchange4media Staff Jan 10, 2017 4:33 PM

Amazon Prime Video India becomes Xilam Animation's subscription partner

The multi-year content deal includesthe immensely popular ‘Oggy& the Cockroaches’, ‘Zig&Sharko’, and many more animated series.

exchange4media Staff Jan 10, 2017 3:39 PM

Ketan Desai appointed President North, GREY Group India

Desai will be based in GREY's Delhi office and will work closely with Sunil Lulla, Chairman and Managing Director, GREY Group India

exchange4media Staff Jan 10, 2017 12:29 PM

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Priyanka Mehra Jan 10, 2017 11:27 AM

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

exchange4media Staff Jan 10, 2017 9:03 AM

Ananda Vikatan Cinema Awards to be televised for the first time this year

10th Annual Ananda Vikatan Cinema Awards will be broadcast in the first week of February in two parts on Sun TV

exchange4media Staff Jan 10, 2017 8:30 AM

Project Hers makes a case for toilets in every home

Citizen Dentsu seeks public support for a petition addressed to the President of India to have laws that will make it mandatory to build toilets in every residence

exchange4media Staff Jan 10, 2017 8:24 AM

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan Jan 10, 2017 8:21 AM

O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role

The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint

exchange4media Staff Jan 10, 2017 8:07 AM

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff Jan 10, 2017 8:05 AM

We plan to grow our customer base five-fold to 20 million by 2020: Ashish Shah, Pepperfry

Online furniture and home product marketplace Pepperfry has set up a target to achieve break even over the next three years. It is looking at improving gross margins and achieving scale

exchange4media Staff Jan 10, 2017 8:01 AM