Date-wise News
Budget 2017: CNBC-TV18 to map the ‘Modi stimulus’

The business channel has lined up shows that will put demonetization in perspective ahead of the FM’s crucial announcements, analyze and decode Budget 2017

exchange4media Staff Jan 24, 2017 6:15 PM

HUL cuts ad spend in Q3, demonetisation hits margins

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

exchange4media Staff Jan 24, 2017 5:27 PM

Isobar conducts digital marketing workshop for top B-school professors

The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today

exchange4media Staff Jan 24, 2017 4:35 PM

HUL appoints Dev Bajpai as Director on the Board of the Company

The appointment was approved by the Board of Directors of the Company today.

exchange4media Staff Jan 24, 2017 4:29 PM

Comedy Central turns 5, introduces special programming and more

Providing television content from four of the biggest studios—NBCUniversal, Warner Bros, Sony Pictures, and CBS, Comedy Central enjoys a viewership of over 67 million.

exchange4media Staff Jan 24, 2017 3:17 PM

Miss Universe 2016 to air live on Zee Café

India’s Roshmitha Harimurthy to vie for the crown along with 85 other beauties from around the world in the Philippines on Jan 30.

exchange4media Staff Jan 24, 2017 2:42 PM

Sameer Gogate quits Eros, joins Vuclip

He was chief development officer at Eros International Media before resigning early this month

exchange4media Staff Jan 24, 2017 1:52 PM

Indian Express Digital launches Techook.com

Techook is one of the most innovative media launches in India and poised to be a game-changer, claims Sandeep Amar, CEO, Indian Express Digital

exchange4media Staff Jan 24, 2017 1:19 PM

BBC Worldwide signs licensing deal with Amazon India

The pact will give Amazon Prime India viewers access to over 600 hours of award-winning, popular factual and pre-school content from the BBC

exchange4media Staff Jan 24, 2017 12:15 PM

ITW Playworx wins PR mandate for Viega India

Viega says they hope for a mutually beneficial, long-term relationship with the PR firm

exchange4media Staff Jan 24, 2017 11:30 AM

Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’

exchange4media Staff Jan 24, 2017 11:24 AM

India TV declares another round of its mega conclave 'Chunav  Manch' on UP elections

India TV Chairman and Editor-in-Chief Rajat Sharma shall punctuate the day’s proceedings by subjecting political bigwigs to tough questions in his unique interrogating style.

exchange4media Staff Jan 24, 2017 10:23 AM

 Kishore Biyani gets Grey India's former CEO Jishnu Sen as head of marketing of Future Retail

According to media reports, Biyani has said that more appointments are soon expected on the consumer business side

exchange4media Staff Jan 24, 2017 10:21 AM

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

Mindshare gets Charlotte Lee to lead HSBC account across APAC

Lee will lead both the traditional business as well as ‘VULCAN’, the HSBC trading desk

exchange4media Staff Jan 24, 2017 9:20 AM

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Nitin Mantri Jan 24, 2017 9:08 AM

Arshan Saha named Xaxis President, APAC

Arshan Saha succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]PLATFORM, with immediate effect

exchange4media Staff Jan 24, 2017 8:29 AM

Netflix breaks its own record, posts $2.48 bn revenue for Q4 2016

Global streaming service Netflix recorded the biggest quarter in its 19-year history, beating its own subscriber estimates by adding 7.05 million new subscribers

exchange4media Staff Jan 24, 2017 8:15 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM