Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Nitin Mantri Jan 24, 2017 9:08 AM

No plan should be deployed without taking into account some crucial changes that are taking place in the social media and technology space, says Nitin Mantri, CEO, Avian Media

Nitin Mantri Mar 7, 2015 9:31 AM