Date-wise News
TRAI mandate on multiple LCNs major victory for NBA: Ashish Bagga?blur=25

The TRAI has issued a mandate against Multi System Operators regarding usage of multiple LCNs, as per reports

exchange4media Staff Jun 2, 2017 6:01 PM

Flashed Yesterday: GroupM announces portfolio reorganisation; Maxus, MEC merged?blur=25

Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network

exchange4media Staff Jun 2, 2017 5:37 PM

DesiVDesi launches healthy snacks made using solar technology?blur=25

DesiVDesi aims to combat unhealthy snacking patterns as well as empower farmers to earn better revenue margins

exchange4media Staff Jun 2, 2017 4:59 PM

Aditya Birla Group appoints Publicis India as creative agency for Linen Club?blur=25

The account was won following a multi-agency pitch. The brand will be managed by the agency's Mumbai office

exchange4media Staff Jun 2, 2017 3:27 PM

ZEE's Hindi entertainment channel, Zindagi, to move to OTT platform, OZEE?blur=25

The aim is to expand digital engagement with audiences who thrive on time-shifted viewing

exchange4media Staff Jun 2, 2017 2:30 PM

Facebook Messenger’s animated Baahubali stickers record 13.4 mn downloads?blur=25

Over the course of the movie's marketing campaign, the total number of interactions on Baahubali's FB page increased seven times

exchange4media Staff Jun 2, 2017 2:22 PM

Zee TV takes top spot collectively in Hindi GEC @BARC Week 21?blur=25

Star Plus and Sony Pal continued to dominate the urban and rural markets, respectively, as per BARC’s data for week 21

exchange4media Staff Jun 2, 2017 2:16 PM

Flashed Yesterday: Republic TV to launch VR driven digital platform?blur=25

The first of its kind virtual digital platform will make audiences part of the story

Naziya Alvi Rahman Jun 2, 2017 2:13 PM

iCubesWire appoints Devinder Sharma as Chief Growth Officer?blur=25

Sharma will be responsible for 360 degree aspects of growth across the company’s offices, including Gurgaon and Mumbai

exchange4media Staff Jun 2, 2017 1:42 PM

Affle launches fraud detection platform, mTraction FaaS?blur=25

mTraction FaaS aims to detect and eliminate growing fraudulent practices in the mobile performance marketing industry

exchange4media Staff Jun 2, 2017 12:51 PM

NDTV pulls the plug on Profit?blur=25

The company will continue the broadcast of Prime though

exchange4media Staff Jun 2, 2017 11:41 AM

PM Modi third most followed world leader on Twitter: Burson-Marsteller Study?blur=25

Pope Francis leads as world leader on Twitter, which has emerged as prime social media network for leaders across the world

exchange4media Staff Jun 2, 2017 8:29 AM

Our shared credibility as an industry should never be dented: BARC Chairman?blur=25

Welcoming the TRAI note on LCN, Vats claims it was unfair to drag BARC into the issue

exchange4media Staff Jun 2, 2017 8:00 AM

Guest Column: GST pathbreaking, but may burden unstable startups: Hamid Farooqui, SoGoSurvey?blur=25

Companies will have to adapt to the new model, upgrade softwares apart from meeting compliance regulations

Hamid Farooqui Jun 2, 2017 7:58 AM

Guest Column: Memes are the key to virality: Vinay Singhal, WittyFeed?blur=25

Singhal doles out advice on how brands can use memes to promote themselves and their products/services

exchange4media Staff Jun 2, 2017 7:56 AM

Creativeland Asia turns 10; launches Baaash Digital?blur=25

Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively

Priyanka Mehra Jun 2, 2017 7:55 AM

Snapdeal story a classic example of short term approach: Experts?blur=25

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 brands and advertisers list @Week 21?blur=25

Hindustan Lever, Reckitt Benckiser (India) and Cadburys India maintained hold over first three spots in the Top 10 advertiser list

exchange4media Staff Jun 2, 2017 7:45 AM