Mediacom retains Bosch-Siemens account in India

The agency has retained the media mandate for the account on the back of a multi-agency pitch

e4m by Priyanka Mehra
Published: May 11, 2017 9:58 AM  | 1 min read
Mediacom retains Bosch-Siemens account in India

Mediacom has retained the media mandate for Bosch-Siemens, in India, on the back of a multi – agency pitch, which took place in February earlier this year.

The account size is estimated to be in the range of Rs 75 crore. 

The pitch was said to be a part of a larger multi-country pitch, which is still underway currently.

For the record Bosch- Siemens is one of the largest manufacturers of Household Appliances in Europe. The alliance is a result of a joint venture that took place in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich).

Today, they operate over 42 factories in over  50 countries  worldwide. 

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