According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge

Misbaah Mansuri May 21, 2020 8:39 AM

A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 16, 2020 10:00 AM

The account covers 32 markets, including the US, UK and China

exchange4media Staff May 14, 2020 8:16 AM

Nick Lawson will succeed him as global CEO, effective 1 July 2020

exchange4media Staff May 12, 2020 6:55 AM

In our 'Beating All Odds' series, Navin Khemka, CEO South Asia, MediaCom, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 14, 2020 8:14 AM

Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on P&G business

exchange4media Staff Apr 13, 2020 10:34 AM

The account will be managed and supervised from MediaCom’s Bangalore office

exchange4media Staff Feb 6, 2020 10:25 AM

According to the report, Mindshare, MediaCom and Wavemaker remain the top five networks globally

exchange4media Staff Dec 19, 2019 10:32 AM

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies

exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

The account will be managed by the MediaCom's Mumbai office

exchange4media Staff Sep 23, 2019 12:28 PM

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

An impressive line-up of speakers at the launch event of MediaCom's flagship thought leadership & innovation lab, Blink_live share insights on ‘Decoding Growth in a Slowdown’

exchange4media Staff Sep 18, 2019 8:46 AM

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM