mediacom
recap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

Stephen Allan and Batra

Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies

exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM

Bianca Best

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

Xaxis

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

MediaCom

An impressive line-up of speakers at the launch event of MediaCom's flagship thought leadership & innovation lab, Blink_live share insights on ‘Decoding Growth in a Slowdown’

exchange4media Staff Sep 18, 2019 8:46 AM

Native Advertising

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Retail

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

Xaxis Mediacom Malaysia

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

MediaCom

Lawson appointed Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

exchange4media Staff Jul 19, 2019 2:21 PM

WPP eBay

The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America

exchange4media Staff Jul 19, 2019 11:46 AM

Toby

He succeeds Tim Castree who was named GroupM’s North American CEO in December

exchange4media Staff Jul 12, 2019 7:45 AM

Mobile Ad Fraud

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Cannes

Mindshare is followed by Starcom at the second place and MediaCom at the third spot

exchange4media Staff Jun 20, 2019 2:12 PM

MediaCom ShareChat

The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom

exchange4media Staff Jun 19, 2019 2:40 PM

Zee media

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Mediacom

Kate Rowlinson joins new CFO Christine Fang in the Global Executive Committee

exchange4media Staff Apr 5, 2019 5:10 PM