We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies

exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

The account will be managed by the MediaCom's Mumbai office

exchange4media Staff Sep 23, 2019 12:28 PM

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

An impressive line-up of speakers at the launch event of MediaCom's flagship thought leadership & innovation lab, Blink_live share insights on ‘Decoding Growth in a Slowdown’

exchange4media Staff Sep 18, 2019 8:46 AM

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Lawson appointed Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

exchange4media Staff Jul 19, 2019 2:21 PM

The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America

exchange4media Staff Jul 19, 2019 11:46 AM

He succeeds Tim Castree who was named GroupM’s North American CEO in December

exchange4media Staff Jul 12, 2019 7:45 AM

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Mindshare is followed by Starcom at the second place and MediaCom at the third spot

exchange4media Staff Jun 20, 2019 2:12 PM

The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom

exchange4media Staff Jun 19, 2019 2:40 PM

The 60-second film asks people to adopt stray dogs

exchange4media Staff May 14, 2019 1:14 PM

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Kate Rowlinson joins new CFO Christine Fang in the Global Executive Committee

exchange4media Staff Apr 5, 2019 5:10 PM