EssenceMediacom’s billings for 2024 in India is at $1.7 billion

Globally, as per the COMvergences report, the agency has made billings of $24.6B 

e4m by e4m Staff
Published: Jul 15, 2025 6:07 PM  | 1 min read
EssenceMediacom
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The COMvergences’ Billings and Market Share report for 2024 pegs EssenceMediacom’s billings for the year in India at $1.7 billion. 

The independent industry tracking company ranks the agency as responsible for $24.6B in advertiser billings globally.

As per media reports, this is the first time that the billings for Essence and MediaCom have been combined following their merger in January 2023.

 

Essence and MediaCom, the two global agencies owned by WPP, merged to form EssenceMediacom in April 2022 and the new agency was launched on January 31, 2023.

In May this year, EssenceMediacom secured the consolidated media mandate for Hero MotoCorp, following a competitive multi-agency pitch involving five of the country’s top networks.

Published On: Jul 15, 2025 6:07 PM