Date-wise News
Star Plus readies three-part campaign for MasterChef

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Space is not given to Pak media properties in India: Pak I&B Min

Media partnerships and an exchange of delegations can help promote peace between India and Pakistan, says Pak I&B Minister Qamar Zaman Kaira

Niraj Singh Feb 26, 2013 9:02 PM

Honda CR-V uses versatility-driven positioning to target achievers

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Twishy Feb 26, 2013 8:19 PM

BlackBerry launches Z10 with five-phased marketing push

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"

Priyanka Mehra Feb 26, 2013 8:11 PM

2-min video: Big data is a game changer, says IBM’s Katharyn White

Technology has created multiple routes that bridge the consumer-marketer distance, says the VP Marketing of IBM Global Business Services

exchange4media Staff Feb 26, 2013 8:09 PM

BrandNEW signs up with Kwality Group

The contract will pave the way for an exclusive and long-term relationship on a 360-degree level in all marketing communication endeavours of the group

exchange4media Staff Feb 26, 2013 8:03 PM

Madison Media Group wins Magicbricks biz

The win comes on the back of a multi-agency pitch. The media planning and buying for Magicbricks will be handled out of the agency’s Delhi office

exchange4media Staff Feb 26, 2013 6:58 PM

Weber Shandwick steps up to full ownership of India ops

Weber Shandwick has reached a pact with MAA Group Holdings to increase its equity share of Corporate Voice | Weber Shandwick to 100%

exchange4media Staff Feb 26, 2013 6:58 PM

Supertech awards Golf Country biz to Grasshoppers

Grasshoppers to handle the creative mandate for Golf Country project. The agency won the account post a multi-agency pitch

exchange4media Staff Feb 26, 2013 6:57 PM

TRAI seeks status on subscriber management system from MSOs

As per Quality of Service rules of TRAI, MSOs are required to maintain details of the subscribers in DAS areas, along with their choice of services

exchange4media Staff Feb 26, 2013 6:57 PM

Ginger Hotels awards social media biz to Social Wavelength

The brand is banking on social media to connect with prospective customers & understand current audience to offer better products & services

exchange4media Staff Feb 26, 2013 6:53 PM

Keep conversations healthy on social. Here's how...

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair Feb 26, 2013 3:20 AM

<b>Rashmi Berry</b>, Chief Marketing Officer, Homeshop18

Mobile is really the most effective medium today to get the consumer on board. We reach out with offers and different types of communication. The launch of our m-commerce initiative will be a keen medium for advertising. According to a survey, 70 per cent of smart phone users are doing online shopping. That market is clearly very large already and with the growth of smart phones, it is going to increase. We are timing the launch of our m-commerce initiative in time to take advantage of this growth.

exchange4media Staff Feb 26, 2013 12:00 AM

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