Supertech awards Golf Country biz to Grasshoppers
Grasshoppers to handle the creative mandate for Golf Country project. The agency won the account post a multi-agency pitch
Published - Feb 26, 2013 6:57 PM Updated: Feb 26, 2013 6:57 PM
Real estate developer Supertech has appointed Delhi-based Grasshoppers India as the creative agency for its Golf Country project.
The agency has bagged the account following a multi-agency pitch involving three rigorous rounds of presentations.
Arun Tewari, Brand Manager, Supertech said, “Golf Country is being built as a green living concept where residents will have the unique advantage of having a golf course in their backyard and a lush green reserve right in front of their home. Even though it will take a few years for the project to complete, the residential properties have already started selling like hot cakes. Looking at such an overwhelming market response, we have decided to first focus on generating awareness about Golf Village among the potential buyers and thereafter move on to the sale of the commercial space.”
“In partnership with Grasshoppers, we will be developing a strategic ATL and BTL route focussing heavily on print and outdoor, with quality support from online promotions,” he added.
Supertech Golf Country is an integrated township located along the Yamuna Expressway and spread over 100 acres with a 9-hole golf course, shopping mall, commercial space, club house and three types of living options – villas, plots, high rise apartments and studios.
Grasshoppers will be initially promoting Golf Village which comprises 1/2/3 BHK apartments of Golf Country.
Arjun Banerjee, Director, Grasshoppers said, “This is an important account for us as we have partnered with a hugely successful and respected real estate brand like Supertech. It is a great feather in the cap of our real estate portfolio. We are focussing on creating a campaign which we plan to execute in three phases over the next couple of months.”
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