Ginger Hotels awards social media biz to Social Wavelength

The brand is banking on social media to connect with prospective customers & understand current audience to offer better products & services

e4m by exchange4media Staff
Updated: Feb 26, 2013 6:53 PM
Ginger Hotels awards social media biz to Social Wavelength

Social media duties for Ginger Hotels, a Tata enterprise, have been handed over to Social Wavelength.

Ginger Hotels is spread across 23 locations in India. It launched the concept of ‘Smart Basics’ in India.

Alisagar Merchant, Marketing Manager, Ginger Hotels said, “Social media will help us connect with our prospective customers, understand our current audience more closely and enable us offer better products and services. With Social Wavelength’s strength, expertise and experience in the field of social media communication and social media monitoring, we are sure they will help us listen to the customer’s mind and also connect with them effectively.”

Ginger Hotels cater to the key needs of today’s travellers at affordable rates. The primary objective behind the concept of Ginger Hotels is to provide a superior product offering and consistent experience to travellers.

Social Wavelength’s Vice President, Mihir Karkare said, “The concept of ‘Smart Basics’ for a hotel is very unique and we are delighted to take this concept to the consumers. We are sure that social media will play a significant role in the audience interactions for Ginger Hotels.”

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