tata
Auto?blur=25

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Anupama Chopra?blur=25

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

Vivek Srivatsa?blur=25

Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety

Vivek Srivatsa Jun 23, 2020 5:43 PM

Tata Wiron?blur=25

The film portrays how Tata Wiron products are a constant source of trust and support for farmers

exchange4media Staff Jun 23, 2020 12:46 PM

happyness.me?blur=25

Happyness.me is a proprietary tool that measures the happiness quotient of corporates and its people

exchange4media Staff Jun 22, 2020 11:29 AM

logicserve?blur=25

The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life

exchange4media Staff Jun 15, 2020 10:00 PM

starbucks?blur=25

The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.

exchange4media Staff Jun 10, 2020 3:01 PM

tata pravesh?blur=25

The film by Wunderman Thompson is a follow-up to the brand's previous campaign, which drove home the message of staying indoors

exchange4media Staff Jun 8, 2020 2:14 PM

Tata Wiron Jaadu ki Phirki?blur=25

The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula

exchange4media Staff Jun 7, 2020 2:00 AM

Tata Tiscon Plant for the Planet?blur=25

The digital film was released for World Environment Day and encourages people to care for and nurture the environment

exchange4media Staff Jun 6, 2020 7:29 AM

Ashesh Dhar Tata Motors?blur=25

Guest author Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors, shares insights for marketers to craft electrifying communications post pandemic

Ashesh Dhar Jun 4, 2020 8:13 AM

Binge?blur=25

This will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) on their TV screen using a single remote

exchange4media Staff Jun 2, 2020 11:49 AM

PM Modi?blur=25

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Tata Sky ShemarooMe?blur=25

The partnership will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content

exchange4media Staff May 27, 2020 12:16 PM

Mohit Joshi Havas?blur=25

Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times

Mohit Joshi May 27, 2020 8:39 AM

e4m e-Conclave?blur=25

On the panel for the webinar will be Sunil Lulla, Megha Tata, Vivek Srivastava, Ajay Gupte and Abhishek Rege

exchange4media Staff May 27, 2020 8:11 AM

Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

CEO Lounge Digital Roundtable?blur=25

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

tea?blur=25

#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers

exchange4media Staff May 24, 2020 10:00 AM