Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head

e4m Desk Sep 6, 2023 7:11 PM


If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail

e4m Desk Sep 6, 2023 3:54 PM


Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity

Sonam Saini Aug 30, 2023 11:20 AM

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'This new identity is aligned to Tata Motors' commitment to sustainability, pioneering innovation and focus towards community development,' said the brand

e4m Desk Aug 29, 2023 1:29 PM

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The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation

e4m Desk Aug 24, 2023 8:00 PM

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The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma

e4m Desk Aug 24, 2023 7:50 PM


As part of the association, a multi-media campaign featuring Gill will soon be launched

e4m Desk Aug 22, 2023 12:59 PM


The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas

e4m Desk Aug 17, 2023 3:12 PM

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The platform has launched a new digital campaign, #17SaalTataPlayKeSaath

e4m Desk Aug 16, 2023 1:02 PM


Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

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The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup

e4m Desk Aug 8, 2023 2:11 PM

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NewSpace India has partnered with Tata Play to commission GSAT-24

e4m Desk Aug 8, 2023 12:19 PM

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Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup

e4m Desk Aug 7, 2023 3:58 PM

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The digital campaign is designed to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and more

e4m Desk Jul 18, 2023 7:16 PM

Gopal Asthana appointed as CEO of  Tata CLiQ?blur=25

Asthana was previously the Chief Business Officer at Nykaa Fashion

e4m Desk Jul 10, 2023 11:35 AM

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The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps

e4m Desk Jun 26, 2023 4:00 PM