Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM


Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

Power Play?blur=25

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM


As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM


Earlier, Menno Kluin, Aricio Fortes and Myra Nussbaum were named as international jury members

exchange4media Staff Apr 21, 2022 5:51 PM

Sushant Dash?blur=25

Tata Starbucks is aggressively expanding its footprint in newer markets along with a focus on gender parity, says CEO Sushant Dash

exchange4media Staff Apr 18, 2022 3:04 PM


As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM


The company recently announced the launch of its much-hyped super app Tata Neu

exchange4media Staff Apr 16, 2022 9:01 AM


According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM

Gitanjali Saxena, Tata CLiQ Luxury?blur=25

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM

tata neu?blur=25

The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience

exchange4media Staff Apr 7, 2022 6:28 PM

Megha Tata?blur=25

In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content

Sonam Saini Apr 4, 2022 8:23 AM

Power play?blur=25

Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth

exchange4media Staff Mar 31, 2022 12:51 PM


The matches would be telecast on the streaming platform for 5th consecutive year

exchange4media Staff Mar 29, 2022 5:44 PM

Disney Star?blur=25

The new technologies have been spearheaded by Disney Star’s R&D arm - Star Lab which develops innovation in emerging technologies

exchange4media Staff Mar 29, 2022 3:53 PM

Pitch CMO?blur=25

The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’

exchange4media Staff Mar 28, 2022 12:10 PM


OLX Autos will be leveraging Fall of Wickets and DRS features in IPL 2022

exchange4media Staff Mar 25, 2022 12:26 PM


Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM