Social Wavelength becomes part of this global digital network. It will be known as Mirum India

exchange4media Staff Nov 7, 2015 9:11 AM

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not

Abhinn Shreshtha Nov 3, 2015 8:14 AM

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move

Sarmistha Neogy Oct 27, 2015 8:15 AM

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Sarmistha Neogy Aug 17, 2015 8:18 AM

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy May 22, 2015 9:10 AM

Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Client Development

exchange4media Staff Mar 2, 2015 9:12 AM

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a tool to allow 'one-to-one' targeted marketing campaigns via social, email, digital and mobile

Abhinn Shreshtha Feb 13, 2015 8:12 AM

The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for marketers and brands, and throwing a direct challenge to Twitter perhaps

Abhinn Shreshtha Sep 24, 2014 8:13 AM

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Social Wavelength marks WPP's fifth acquisition in India in the last four years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors

exchange4media Staff Mar 28, 2014 7:49 AM

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms

exchange4media Staff Feb 19, 2014 7:48 AM

Twitter reported strong revenues of $243 mn for Q4, yet the stock tanked on the markets. Sanjay Mehta, Jt CEO, Social Wavelength analyses what went wrong

Sanjay Mehta Feb 10, 2014 8:19 AM

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement

Abhinna Shreshtha Jan 8, 2014 9:09 AM

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha Dec 13, 2013 8:19 AM

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair Sep 30, 2013 8:29 AM

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent

Priyanka Nair Aug 2, 2013 9:00 AM