JWT launches digital agency Mirum in India?blur=25

Social Wavelength becomes part of this global digital network. It will be known as Mirum India

exchange4media Staff Nov 7, 2015 9:11 AM

Are media houses infringing on journalists’ personal social presence??blur=25

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not

Abhinn Shreshtha Nov 3, 2015 8:14 AM

Flipkart’s ‘Big Billion Days Thank You’ is an attempt to build equity with consumers, say experts?blur=25

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move

Sarmistha Neogy Oct 27, 2015 8:15 AM

Brands use ‘freedom’ of digital to showcase their creative boldness?blur=25

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Sarmistha Neogy Aug 17, 2015 8:18 AM

H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abled?blur=25

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy May 22, 2015 9:10 AM

Tarun Rai takes charge as CEO, J. Walter Thompson South Asia?blur=25

Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Client Development

exchange4media Staff Mar 2, 2015 9:12 AM

Social Wavelength brings ExactTarget to India?blur=25

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a tool to allow 'one-to-one' targeted marketing campaigns via social, email, digital and mobile

Abhinn Shreshtha Feb 13, 2015 8:12 AM

Is Facebook's News Feed update a threat to Twitter??blur=25

The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for marketers and brands, and throwing a direct challenge to Twitter perhaps

Abhinn Shreshtha Sep 24, 2014 8:13 AM

exchange4media's IDMA 2014 winners celebrate big wins?blur=25

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

JWT to acquire majority stake in Social Wavelength in India?blur=25

Social Wavelength marks WPP's fifth acquisition in India in the last four years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors

exchange4media Staff Mar 28, 2014 7:49 AM

Social Wavelength bags digital & social media duties of Raymond?blur=25

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms

exchange4media Staff Feb 19, 2014 7:48 AM

Guest Column: Why Twitter lost 25% of market cap even after reporting record revenues??blur=25

Twitter reported strong revenues of $243 mn for Q4, yet the stock tanked on the markets. Sanjay Mehta, Jt CEO, Social Wavelength analyses what went wrong

Sanjay Mehta Feb 10, 2014 8:19 AM

Six social media pitfalls that brands should avoid in 2014?blur=25

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

Video: Five social media trends to watch out for in 2014?blur=25

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement

Abhinna Shreshtha Jan 8, 2014 9:09 AM

Hospitality sector turns to social media as competition heats up?blur=25

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha Dec 13, 2013 8:19 AM

Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Brands find a lucrative platform to lure users via Facebook logout page?blur=25

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair Sep 30, 2013 8:29 AM

Digital owner buying print: Reality or dream for India??blur=25

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Millennials looking for a career in social media mktg? Here’s how to get it right?blur=25

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent

Priyanka Nair Aug 2, 2013 9:00 AM