Date-wise News
Power of content will shape the future: Uday Shankar

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

Video: Marketing leaders decode the year ahead

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

OOH Advertising Awards back to honour industry’s best

The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place

Priyanka Nair Feb 19, 2013 8:03 PM

United Colors of Benetton scores with its shockvertising

Benetton has differentiated itself by politically aligning with consumers, rather than just talking about style & colours

Twishy Feb 19, 2013 8:01 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

Greenways F&B ropes in Vinod Gaikwad to head marketing

Gaikwad will be responsible for the launch of various energy drink products in India, along with developing strategic marketing & sales initiatives

exchange4media Staff Feb 19, 2013 7:38 PM

Baskin Robbins’ Subroto Mukherjee joins BURGS as COO

Mukherjee will spearhead the gourmet burger company’s expansion plans in India, which includes opening 25 outlets over the next three yrs

exchange4media Staff Feb 19, 2013 7:18 PM

Madhukar Sabnavis on O&M’s Worldwide Board

Sabnavis is part of the 12 new members from around the world to join the Board. OgilvyRED’s Carla Hendra has been made Vice Chairman of the Board

exchange4media Staff Feb 19, 2013 7:11 PM

NBA India appoints Yannick Colaco as Managing Director

The former COO of Nimbus Sport will manage NBA’s office in India and lead business and basketball development in the country

exchange4media Staff Feb 19, 2013 7:10 PM

DAS Phase II hits a Chinese speed bump

A 25-day strike in a STB manufacturing company in China has hampered its supply, leading to fears of postponement of DAS Phase II deadline

Abid Hasan Feb 19, 2013 4:03 AM