OOH Advertising Awards back to honour industry’s best

The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place

e4m by Priyanka Nair
Published: Feb 19, 2013 8:03 PM  | 2 min read
OOH Advertising Awards back to honour industry’s best

OOH Advertising Awards, an exchange4media Group property, is back with a bang in its third edition. The Awards will recognise and reward exceptional work in OOH advertising and digital signage from January 2012 to December 2012.

Also, for the first time an advisory board has been set up that has OOH industry leaders, who will share views on the processes of the property. Awards will be given in seven categories. For more details click here

Additionally, a conference will be held with the theme M3 (cube) Media Marketing Monitoring, wherein media and marketing experts will discuss how the industry can prepare and combat during uncertain economies.

Topics such as can outdoor be centrestage for media, what checkpoints are needed to grab the spotlight, are brands content with the array of outdoor solutions, identifying lacunae and addressing the gaps, OOH media monitoring and measurement, integrating measurement and monitoring with brand salience, etc. will be discussed.

The Conference and Awards will take place on March 22 at Leela Kempinski, Gurgaon.

The Awards will be judged by eminent marketing experts. Harit Nagpal, Managing Director and CEO, Tata Sky is Jury Chairperson this year. The other members on the jury panel are Abhra Rajib Banerjee, Executive Business Head, Century Plyboards; Alok Bharadwaj Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Bharat Dhuppar, CMO, Omkar Realtors and Developers; Karan Kumar, Marketing Manager, Education and Stationery Products Business (ESPB), ITC; Madhumita Dutta, Chief Marketing,  Pantaloons, Planet Sports and Converse; Nalin Kapoor, Senior GM and Group Head – Marketing, Hyundai Motor India; Pratik Mazumder, CMO, Yatra; Pravin Kulkarnii, GM – Marketing, Parle Products; Rajiv Kr Vij, Managing Director  and CEO, Carzonrent India; Rafiq Gangjee, VP, Marketing and Communications, Yashraj Films; Shaswati Saradar, Director General, MRUC; Shubhodip Pal, Chief Marketing Officer, Micromax; Sudeep Narayan, Marketing and PR Director, Volvo Auto India; and  Tanmoy Mukherjee, Head Brand Integration and Marketing, Lavazza India.

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