tata-sky

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza 1 week ago

‘Room TV service’ will allow tailor-made packs and Instant Pack Modifications

exchange4media Staff 1 week ago

Tata Sky SD and HD Set Top boxes will now be available at Rs 1,600 and Rs 1,800 respectively

exchange4media Staff 22-May-2019

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 21-May-2019

Dish TV has the largest subscriber base with 40% share followed by Tata Sky at 25%

exchange4media Staff 05-April-2019

Powered by Zee, Tata Sky Theatre is now looking to go regional after screening Hindi and English plays

Moumita Bhattacharjee 27-March-2019

Created by Ogilvy Mather, it is a 360-degree campaign which includes outdoor, digital and TVCs

exchange4media Staff 16-March-2019

As the actor celebrates his 54th birthday today, we look at some of his iconic brand associations and experts’ take on his choices

Dolly Mahayan 14-March-2019

The LSF catalogue to broadcast on Tata Sky ShortsTV includes acclaimed titles such as ‘Chutney’ starring Tisca Chopra and Rasika Dugal, ‘Shunyata’ starring Jackie Shroff to name a few

exchange4media Staff 07-March-2019

Pilcher, Chief Executive, ShortsTV, talks about Indians' love for Tata Sky ShortsTV and how opting for Tata Sky was the best way to introduce the channel in the country

Moumita Bhattacharjee 07-March-2019

Co- produced by Guneet Monga's Sikhya entertainment the film deals with the stigmas associated with what women go through during menstruation

Priyaankaa Mathur 28-February-2019

Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

exchange4media Staff 26-February-2019

Starting February 10th, every evening at 9pm, the channel will premiere a short film previously recognised by the Oscars

exchange4media Staff 11-February-2019

Special content for couples and singles alike will be on Tata Sky’s value-added services – Tata Sky Theatre, Tata Sky Dance Studio, Tata Sky Cooking, Tata Sky Fitness

exchange4media Staff 11-February-2019

The new campaign conceptualised by Ogilvy India highlights how Tata Sky makes choosing subscribers’ favourite channels child’s play that can be accomplished in steps 1,2,3.

exchange4media Staff 30-January-2019

The DTH operator was recently served with a show-cause notice by TRAI for initiative” in guiding consumers about the new tariff regime

exchange4media Staff 25-January-2019

Sony Pictures Networks India’s channels are back on Tata Sky after two months

exchange4media Staff 07-December-2018

The newly launched Tata Sky ShortsTV will feature a line-up of 2000 titles, covering a variety of genres such as comedy, drama, thriller, mystery, crime and adventure.

exchange4media Staff 27-November-2018

SPNI’s Hindi GEC viewership has in fact grown by 1.6 billion impressions  (prev. 4week avg) to 1.7 billion in week 40 of BARC data

Sonam Saini 16-October-2018

Matter to be taken up again on November 19, 2018 to consider outcome of negotiations

exchange4media Staff 12-October-2018

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