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Tata Play chief communications officer Anurag Kumar talks about the rationale behind the new brand identity and the expansion plans of the company going forward

Javed Farooqui Feb 3, 2022 9:02 AM

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The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India

e4m Desk Jan 27, 2022 10:46 AM

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This one-of-a-kind service will offer a variety of romantic content across Hollywood, Bollywood and Television

e4m Desk Dec 3, 2021 3:04 PM

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This year, the brand opened the gates of #JingalalaLand–an exhibition of popular souvenirs that reminds us of our beloved TV shows

e4m Desk Nov 27, 2021 8:45 AM

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Created by Ogilvy India, the campaign highlights Tata Sky’s affordable packs, mobile app for watching live TV, and the flexibility of adding and dropping channels

e4m Desk Oct 12, 2021 3:25 PM

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Subscribers will be able to access the new content library on existing subscriptions across large screen connected devices and Tata Sky Binge Mobile app

e4m Desk Sep 22, 2021 12:05 PM


Operators, who have lost millions of low paying subscribers to Free Dish, allege that the practice goes against the principles of NTO 2.0 meant to provide a level-playing field and parity

Javed Farooqui Sep 9, 2021 8:28 AM

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Rooted in the local insights, the campaign has been conceptualized by Ogilvy India

e4m Desk Sep 7, 2021 12:49 PM

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The company posted a net profit of Rs 68.75 crore as against a net loss of Rs 234.1 crore

Javed Farooqui Sep 3, 2021 8:16 AM

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The set-top boxes have been made in association with Technicolor Connected Home

e4m Desk Aug 27, 2021 8:27 AM

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The partnership will allow Tata Sky users to access Prime Video content via Binge

e4m Desk Jul 26, 2021 1:29 PM


Partnership aimed at helping JEE and NEET aspirants

e4m Desk Jul 19, 2021 6:10 PM

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The new service integrates its two earlier portfolios -- Tata Sky Music and Music+

e4m Desk Jun 10, 2021 1:48 PM

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Users can access Tata Sky's partner apps such as Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream

e4m Desk Jun 2, 2021 2:08 PM

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ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally

Javed Farooqui Apr 8, 2021 8:19 AM

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The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc

e4m Desk Mar 15, 2021 10:32 AM

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Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM