Date-wise News

Meghana Bhat, ECD, Webchutney shares five golden rules that very brand must follow to get its social strategy right

Meghana Bhat 03-January-2013

We should not force fit local relevance, but make content that is global in nature & locally appealing, says Vijay Subramaniam of Disney-UTV

Synjini Nandi 03-January-2013

He takes over from Gautam Sharma, who recently put in his papers to join the ABP Group. Chowdhuri is reporting to Ritu Dhawan, MD, India TV

Abid Hasan 03-January-2013

More people are accessing the web through mobile devices and dongles. The figure as on Dec 2012 stood at 87.1 mn, says IAMAI-IMRB

exchange4media Staff 03-January-2013

Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base

Twishy 03-January-2013

The campaign has TV’s most famous personalities endorsing the message effectively, says Anilkumar Sathiraju of DDB Mudra Max

Priyanka Nair 03-January-2013

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Sai Prasanna 03-January-2013

The show, named ‘Saturday Night Full Tight’, will offer three hours of non-stop music from 9PM to midnight on 95 FM Tadka and will run for three years

exchange4media Staff 03-January-2013

Social media is relatively more suitable for B2C brands. Being complex, B2B marketing offers limited media buying opportunities, hence there are only a few agencies that are interested and prepared to take up social media for B2B engagements.

exchange4media Staff 03-January-2013

Absence of consumer grievance redressal systems and complete apathy towards consumer satisfaction, barring a few online retailers, makes the Indian consumer very reluctant to accept a shipment without checking the quality of goods, particularly in categories where there is complete lack of standardisation. Huge focus on building consumer confidence and trust is necessary to overcome the touch and feel mentality of the Indian consumers.

exchange4media Staff 03-January-2013