Date-wise News

Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts
Saloni Surti Apr 9, 2013 11:46 PM

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters
Abid Hasan Apr 9, 2013 11:05 PM

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys
Priyanka Mehra Apr 9, 2013 8:56 PM

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager
exchange4media Staff Apr 9, 2013 8:41 PM

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager
exchange4media Staff Apr 9, 2013 8:40 PM

As per WAM, an internet audience measurement service by IMRB, the very first day of the 2013 season generated 13 mn page views on IPL-related content
exchange4media Staff Apr 9, 2013 8:32 PM

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign
Synjini Nandi Apr 9, 2013 8:29 PM

Tewari also said Phase III auctions of 839 stations in 294 cities will be completed in the next six months
exchange4media Staff Apr 9, 2013 7:35 PM

Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel
exchange4media Staff Apr 9, 2013 7:22 PM

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys
Priyanka Mehra Apr 9, 2013 6:07 PM