Date-wise News
E-commerce advertising on radio yet to pick up?blur=25

Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts

Saloni Surti Apr 9, 2013 11:46 PM

Is regional really the new national for print media??blur=25

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM

The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys?blur=25

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

Priyanka Mehra Apr 9, 2013 8:56 PM

Video: United we stand – JWT on bagging 48 metals at Goafest?blur=25

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:54 PM

Video: United we stand – JWT on bagging 48 metals at Goafest?blur=25

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:53 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Bates CHI & Partners strengthens account planning team?blur=25

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:41 PM

Bates CHI & Partners strengthens account planning team?blur=25

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:40 PM

Over 1 mn Indians flock to the web to catch IPL 6 on day 1: IMRB?blur=25

As per WAM, an internet audience measurement service by IMRB, the very first day of the 2013 season generated 13 mn page views on IPL-related content

exchange4media Staff Apr 9, 2013 8:32 PM

AXN embarks on 35-day campaign to leverage 'Hannibal'?blur=25

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

Synjini Nandi Apr 9, 2013 8:29 PM

FM radio station to be launched soon in Ludhiana: Manish Tewari?blur=25

Tewari also said Phase III auctions of 839 stations in 294 cities will be completed in the next six months

exchange4media Staff Apr 9, 2013 7:35 PM

JWT appoints Mohit Hira as Head of Digital?blur=25

Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel

exchange4media Staff Apr 9, 2013 7:22 PM

And now VP – Marketing Sriram Padmanabhan exits from Ford?blur=25

Padmanabhan’s exit follows the JWT – Ford fiasco, which led to an image crisis for the brand

Twishy Apr 9, 2013 7:22 PM

The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys?blur=25

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

Priyanka Mehra Apr 9, 2013 6:07 PM