Date-wise News
E-commerce advertising on radio yet to pick up

Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts

Saloni Surti Apr 9, 2013 11:46 PM

Is regional really the new national for print media?

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM

The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

Priyanka Mehra Apr 9, 2013 8:56 PM

Video: United we stand – JWT on bagging 48 metals at Goafest

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:54 PM

Video: United we stand – JWT on bagging 48 metals at Goafest

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:53 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Bates CHI & Partners strengthens account planning team

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:41 PM

Bates CHI & Partners strengthens account planning team

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:40 PM

Over 1 mn Indians flock to the web to catch IPL 6 on day 1: IMRB

As per WAM, an internet audience measurement service by IMRB, the very first day of the 2013 season generated 13 mn page views on IPL-related content

exchange4media Staff Apr 9, 2013 8:32 PM

AXN embarks on 35-day campaign to leverage 'Hannibal'

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

Synjini Nandi Apr 9, 2013 8:29 PM

FM radio station to be launched soon in Ludhiana: Manish Tewari

Tewari also said Phase III auctions of 839 stations in 294 cities will be completed in the next six months

exchange4media Staff Apr 9, 2013 7:35 PM

JWT appoints Mohit Hira as Head of Digital

Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel

exchange4media Staff Apr 9, 2013 7:22 PM

And now VP – Marketing Sriram Padmanabhan exits from Ford

Padmanabhan’s exit follows the JWT – Ford fiasco, which led to an image crisis for the brand

Twishy Apr 9, 2013 7:22 PM

The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

Priyanka Mehra Apr 9, 2013 6:07 PM