The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

e4m by Priyanka Mehra
Published: Apr 9, 2013 6:07 PM  | 2 min read
The controversy continues…Leo Burnett withdraws 2 entries from Creative Abbys

Controversies and award shows have a symbiotic relationship; Goafest is no exception, more so this year. Even as Adlanders seemed determined to put past controversies behind them and celebrate the excellence of creativity at this forum, in what seemed like an unfortunate twist of events, Goafest is making news again for the withdrawal of two entries by Leo Burnett India from the Creative Abbys.

After leading the tally at Goafest 2013, Leo Burnett India has withdrawn two entries for Tata Salt Lite from the Creative Abbys.

“It is rather unfortunate that this has happened. Arvind Sharma sent a request for withdrawing these two entries. I have written to the AGC and my impression is that the entries will be withdrawn,” commented Shashi Sinha, Chairperson, Awards Governing Council.

Arvind Sharma, Chairman and CEO India Subcontinent, Leo Burnett India sent a request for the entries to be withdrawn last evening via email, confirmed Sinha.
The entries that have been withdrawn are the two radio spots of Tata Salt Lite, which won the agency two Gold and two Silver Abbys in the Radio and Radio Craft categories respectively.

The agency, who led the pack this year with a total tally of metals 71 metals, will now stand at a total of 67 metals. Lingo India will also lose its Gold Abby in the Radio Craft category as a result of the withdrawal of these entries.

Leo Burnett India’s 67 metals now comprise of 7 Gold, 32 Silver, and 28 Bronze. Despite this, the agency still continues to retain its number one position in the Creative Abbys this year.

Tata Salt Lite is said to have asked their agency to withdraw the entries due to certain inconsistencies and have expressed that they would like to return the award to the organisers.
The Goafest Awards Governing Council is said to have become more stringent in ticking all the boxes before announcing the winners, which also includes a verification of the entries from the client via confirmation letters, after the Ford – JWT India episode. This verification process has also been confirmed by Sinha. 

This is a rather adverse turn of events for the industry that is clearly determined to look ahead but it is now dragged by another controversy rearing its ugly head.

Goafest 2013 coverage on exchange4media is presented by Patrika group.

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