Date-wise News
Maddys 2013: “It’s about bringing quality work to the table”

TCC’s Arvind Ramalingam & Sreeja Pillai, McCann’s Sai Sunil, Muffi of Banana Brand Works, Team RK Swamy & more share what it means to win at the Maddys

Deepa Balasubramanian Apr 1, 2013 11:46 PM

Do marketers require digital training?

Digital spends are often accompanied by a deficit in understanding the nuances of this medium. Do we need social media schools to fill the gap?

Abhinav Trivedi Apr 1, 2013 11:17 PM

Quick five with RBNL’s Sunil Kumaran

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi Apr 1, 2013 10:06 PM

Vivid: The Indian journalist’s conflict

Extraordinary situations demand extraordinary measures of responsibility, says Annurag Batra of e4m, while sharing his views on conflict reporting in India

Annurag Batra Apr 1, 2013 9:26 PM

Spending on radio? Here is what marketers should avoid…

e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio

Saloni Surti Apr 1, 2013 9:25 PM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Rajan Bharti Mittal appointed President of ICC India

Rajan Bharti Mittal is the Vice Chairman & Managing Director of Bharti Enterprises. He is also the Chairman of the Bharti-WalMart JV in India

exchange4media Staff Apr 1, 2013 8:44 PM

SB Multimedia launches IBC 24; contract with Zee dissolved

SB Multimedia and Zee had the contract for Zee 24 Ghante Chhattisgarh for the last four and a half years. IBC 24 channel is going on air from today

Abid Hasan Apr 1, 2013 8:11 PM

Measurement of eyeballs & key traffic statistics will help OOH grow

“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India

Priyanka Nair Apr 1, 2013 8:08 PM

TCC, RK Swamy, Stark Communications sweep Maddys 2013

RK Swamy was adjudged Agency of the Year. TCC took home the maximum number of metals at 20

Deepa Balasubramanian Apr 1, 2013 1:02 AM