The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools

Priyanka Nair Apr 17, 2013 10:33 PM

IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season

Abhinav Trivedi Apr 17, 2013 9:24 PM

It is learnt that the deal is estimated to be valued at around Rs 10 cr. The magazine will be published by Delhi Press from the May issue onwards

Abid Hasan Apr 17, 2013 9:17 PM

Sharma joins the Sony family from Times Now, where she was Vice President, Mktg. Her previous assignments were with BBC Global News & Walt Disney Television

exchange4media Staff Apr 17, 2013 8:19 PM

The comedy genre is viable, but experimentation has been observed to be low in this genre, say experts

Synjini Nandi Apr 17, 2013 8:18 PM

Mindshare China carries out integration of TV & online TV businesses into a multi-screen investment team, with the people re-branded as Investment Strategists

exchange4media Staff Apr 17, 2013 8:01 PM

Siemens and Teradata will be the first to offer end-to-end integration of operational data with smart meter data for analysis on a single platform

exchange4media Staff Apr 17, 2013 8:00 PM

Anam joins from Nielsen with over 10 years of research and consulting experience

exchange4media Staff Apr 17, 2013 8:00 PM

Joyson Thomas elevated to CEO, Moneycontrol; Rajan Srinivasan made CEO, Ibnlive. This is in keeping with Web18’s move towards a decentralised operating structure

exchange4media Staff Apr 17, 2013 7:59 PM

Bidding process for the creative pitch is believed to have commenced on April 15 at the Bank’s office in Aluva, Kerala. Account size estimated at Rs 35 cr-Rs 40 cr

Deepa Balasubramanian Apr 17, 2013 7:59 PM

"I am of the view that it is up to the media itself to find effective ways and means of addressing these problems," says the Prime Minister

Abid Hasan Apr 17, 2013 7:28 PM

TRAI has notified the broadcasters that no further extension will be given after April 22 & April 29 for receiving comments & counter-comments, respectively

exchange4media Staff Apr 17, 2013 7:08 PM

Prior to this Ghoshal was with Mid Day Multimedia as MD & CEO. He was with Mid Day for almost a decade before putting in his papers on March 1, 2013

Abid Hasan Apr 17, 2013 6:32 PM

Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry

Saloni Surti Apr 17, 2013 6:21 PM