Date-wise News
“Magazine industry should look at collaborations more seriously”

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

DDB MudraMax appoints Deepak Trikha as VP, Experiential

Trikha joins DDB MudraMax’s experiential team from Sistema Shyam Teleservices (MTS), where he was AGM, Marketing Communication

exchange4media Staff Feb 12, 2013 8:43 PM

Five ways to get your blog commercial visibility

Extensive research, relevance, readers’ profiling, strategising sellable content & going niche can go a long way in helping brands leverage blogs

Priyanka Nair Feb 12, 2013 8:40 PM

Public TV turns one in Karnataka

The channel’s parent company, Writmen Media, is now planning to come up with a Kannada music channel

Deepa Balasubramanian Feb 12, 2013 8:29 PM

Focus on adding brand value in 2013: Industry experts

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

TBWA\India appoints new CCO, further strengthens digital capability

TBWA\India brings on board Parixit Bhattacharya as Group CCO. The agency looks at the next level of creative growth with a focus on digital & integration

Priyanka Mehra Feb 12, 2013 8:07 PM

Most brand advertising must talk to women

This ensures they are pre-decided on brand before entering the store, says a shopper behaviour study by IIM-A, TNS, KiE Square & OgilvyAction

Twishy Feb 12, 2013 7:47 PM

Muthoot Group calls for BTL pitch

The selected agency will handle Muthoot Group’s on-ground activations during the forthcoming Indian Premier League matches on a pan-India basis

exchange4media Staff Feb 12, 2013 7:37 PM

“Create a high performing ecosystem of marketing partners”

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Black Swan bags creative duties of MediaOne TV

The Kerala-based agency will be responsible for a 360-degree campaign, involving print, outdoor & other activations for the upcoming Malayalam GEC

exchange4media Staff Feb 12, 2013 7:04 PM

The Ad Club to screen Cannes 2012 winning cases in the Capital region

This is The Ad Club’s first initiative that kick-starts its entry into Delhi/NCR. It will take place on February 14 and 15 in Gurgaon

exchange4media Staff Feb 12, 2013 7:02 PM

Guest Column:  Creating ‘happily ever after’

Great stories aren’t created by the swish of a wand. There is a storyteller’s code that brings the story to life, says Vijay Subramaniam of Disney-UTV

Vijay Subramaniam Feb 12, 2013 7:01 PM