“English GECs have created multiple prime time slots”

The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

e4m by Synjini Nandi
Published: Jan 28, 2013 6:29 PM  | 5 min read
“English GECs have created multiple prime time slots”

The English general entertainment space today has come of age. Though Hindi GECs still continue to occupy a major chunk of the pie, English GEC players are striving hard to change the equation and are undertaking unique programming strategies in order grab more eyeballs.

According to Rasika Tyagi, Senior VP, English Programming, Star India, post digitisation the English entertainment genre has shown growth in its channel share and reach, with a healthy contribution coming from FX and Fox Crime.

In conversation with exchange4media, Tyagi talks about the evolution of the English entertainment genre in India, programming strategies of FX and Fox Crime and the challenges that lie post digitisation. Excerpts:

How has the English entertainment genre evolved in India? Please elaborate.
In most markets globally, English entertainment shows are aired only once a week. Thus, a typical season for any show runs longer. However, in India we have been habituated to watching soaps Monday to Friday. A longest running show on an English general entertainment channel does not last for more than three to four months; thus, the effort to build shows and characters is constant.

English entertainment genre has managed to create multiple prime time slots where viewers tune in to their favourite sitcoms and drama shows. The consumption of these shows has gone up in the past few years, especially with the youth. Audiences today are more aware of the latest shows globally, and want to view it almost at a similar time here in India. The choice of English shows is no longer restricted to sitcoms but the preference has also shifted to reality shows and drama.

Are you happy with the niche that FX and Fox Crime have created for themselves? How have the channels contributed to the augmentation of the genre growth?
Post digitisation, the English entertainment genre has shown growth in its channel share and reach, with a healthy contribution coming from FX and Fox Crime.

FX and Fox Crime are India’s fastest growing channels in the English entertainment space today. They have demonstrated phenomenal performance since the beginning of this year by surpassing competition and gaining leadership position for Star India in the English GE category.

FX stands for ‘The Edge of Entertainment’. It is bold, provocative and edgy in its content with a line-up of shows such as Desperate Housewives, Harpers Island, It’s Always Sunny in Philadelphia, Call Me Fitz and Rescue Me. These five shows are a part of the top ten most watched shows within the English general entertainment universe. Besides remarkable time spent, the channel share of FX has also outperformed AXN and Zee Café across digital homes in seven metros with 25-44 SEC AB audiences. Its channel share is also greater than Comedy Central and Big CBS channels. FX has also shown the highest growth in reach within the genre post digitisation.

Fox Crime is a dream-come-true if you are a fan of the crime and investigation genre. The channel has the best of new and classic crime series. Like FX, Fox Crime has also managed to overtake AXN and Big CBS channels with respect to time spent in seven metros across CS and digital with 25-44 SEC AB audiences.

What are some of the challenges you see ahead in the genre given the advent of digitisation?
We see digitisation as more of an opportunity to grow further in the category, with Star World as a distinct leader, and FX and Fox crime being the fastest growing channels. We are all set to establish Star India as a leading network for English entertainment. This also gives us an opportunity to grow the category further as the growth coming from competition will be limited. With our current line-up of shows on FX and Fox crime, we are confident to be able to pull this off.

Describe the core target audience for FX and Fox Crime?
On a qualitative level, an FX viewer is someone who likes an unrestricted, no holds-barred portrayal of life, someone who demands more than just fun entertainment; while a Fox Crime viewer is someone who is drawn to crime, investigation, mystery and suspense.
 
With the operations of both these channels moving to India, it only makes it better for us to show the audiences what they like.

In the recent weeks, FX has grown from an average weekly reach of 506,000 viewers to 633,000 viewers CS 15 plus AB in seven metros (Time period wk 48 2012 – wk 51 2012 vs. wk 52 2012 – wk 3 2013).

Fox Crime today reaches out to an average of 702,000 viewers every week amongst CS 15 plus AB in seven metros and is amongst the top four channels in terms of reach (Time period wk 48 2012 – wk 3 2013).

The response has been positive and FX content has high affinity amongst SEC A audiences, residing in the metros. FX has grown from an average weekly viewership of 0.38 GRPs (wk 48 – wk 51 2012) to 1.39 GRPs (wk 52 2012 – wk 3 2013) in recent times.

What are your key marketing focus areas to create buzz about the channels’ content?
The promotional plans for FX and Fox crime are mainly skewed towards on-air communication on these channels. Social media support plays a big role in informing fans and driving conversations about some of their favourite shows on our channels.

 

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Zee-Sony merger: NCLAT sets aside NCLT order to NSE and BSE about reviewing approvals

NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised

By exchange4media Staff | May 26, 2023 4:04 PM   |   1 min read

zee sony

The National Company Law Appellate Tribunal (NCLAT) has set aside the order by National Company Law Tribunal (NCLT) directing the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) to review their initial approvals for the Zee-Sony merger.

Zee had moved against NCLT's order, asking the exchanges to issue an updated NOC-objection certificates before June 16, 2023. The network argued that it did not have the opportunity to present its arguments. 

Justice Rakesh Kumar and technical member Dr Alok Srivastava set aside the NCLT order today. NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised. NCLAT has remanded the case back to NCLT.

The appellate tribunal also added that NCLT's order should be set aside for violation of principles of natural justice. The verdict will be decided after NCLT hears both sides of the issue.

The bench headed by HV Subba Rao and Madhu Sinha will hear the case on June 16.

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NCLAT likely to hear ZEEL's plea today

The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order

By exchange4media Staff | May 26, 2023 8:54 AM   |   1 min read

ZEEL

The NCLAT is likely to hear ZEEL's petition in the Sony merger issue on Friday.

This is after the appellate body deferred the hearing in the petition against the NCLT order passed on May 11.

The network had said that it did not have the opportunity to present its arguments.

On May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).

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BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

By exchange4media Staff | May 26, 2023 8:44 AM   |   1 min read

bcci

The BCCI may wait for the completion of the Zee-Sony merger to sell media rights for the Indian cricket team’s bilateral series, according to a report in a leading business publication. 

The report, which quotes sources, suggests that the cricket board would “wait for some time and watch how the Zee-Sony merger pans out before issuing the tender.” The report also claims there is also a possibility that the BCCI may not sell the rights for four years (from 2023 to 2027) but instead for a different tenure.

The report further says that The BCCI would want to issue the tender before the Asia Cup in September this year, but would hope that the Zee Sony merger has been completed by then.

Sony had the broadcast rights for IPL from the first edition till 2017, when Star India (now Disney Star) picked up the rights. Sony Sports Network also holds the rights to broadcast games from England, Pakistan and Sri Lanka.

Also, the BCCI has still not decided if it will go for e-auction or other modes for selling th rights. BCCI may also separate the rights of men's and women's rights.

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ZEEL posts Rs 8168 cr as revenue for FY23

ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

By exchange4media Staff | May 26, 2023 8:43 AM   |   2 min read

ZEEL

Zee Entertainment Enterprises Limited's (ZEEL) revenue for the fiscal ended 31st March 2023 stands at Rs 8167.62 crore compared to last fiscal’s Rs 8305.86 crore.

The company has recorded ad revenue of Rs 4057.89 crore a drop of 7.6% compared to last year’s Rs 4396.15 crore.

As per reports, ZEEL has posted a net loss of Rs 73 crore for Q4 compared to the corresponding quarter last year.

Subscription revenue saw a 2.7% growth at 3335.47 crore on March 31, 2023, compared to Rs 3246.6 crore last fiscal.

The company said that its other sales and services revenue YoY was down 25%, and up 71% QoQ aided by new launches and higher syndication revenue.

The company's expenditure was up 10.3% to Rs 7364 crore compared to Rs 6674.14 crore. EBITDA for FY23 was down by 38% YoY due to a decline in revenue and elevated strategic investments across the business. It fell from Rs 1780.33 crore to Rs 1101.1 crore this fiscal. EBITDA margin came in at 13.6 % compared to 21.7%.

The operating expenditure for the fiscal increased 10.5% to Rs 4468.6 crore from Rs 4041.79 crore. Profit after tax for the business has dropped by 76.1 % from Rs 1053.8 crore to Rs 251.4 crore.

The total revenue for its OTT platform ZEE5 stood at Rs 741 crore, up by 36% in FY23 compared to the previous fiscal.

The company said that the programming and technology costs were higher YoY due to higher content cost in movies, investment in ZEE5 and Sports.

Personnel expenses decreased from Rs 826.1 crore to Rs 823.8 crore YoY.

Advertising & Promotional expenses surged by 23 % to Rs 1055.4 crore from Rs 858.5 crore as new content launches on Digital increased the marketing cost on a YoY and QoQ basis.

Compared to the last quarter of FY22, the advertising and subscription revenue of the company fell by 5%.

The platform's global MonthAly Active Users (MAUs) stands at 113.8 million in March 2023 compared to 104.8 million in March 2022. The number of Global Daily Active Users (DAUs) has increased from 10.5 million to 11.1 million.

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Arnab Goswami tenders unconditional apology before the Delhi HC in 2016 case

The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others

By exchange4media Staff | May 25, 2023 6:48 PM   |   1 min read

Arnab

Arnab Goswami, Managing Director and Editor-in-Chief of Republic TV has tendered his unconditional apology before the Delhi High Court in a 2016 contempt case.

The case was  filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others for "fragrant and willful disobedience" of the court's earlier orders restricting them from publishing certain claims against him.

"I hereby tender my apology to this Hon'ble Court and request that this Hon'ble Court may graciously be pleased to accept the apology and close the instant proceedings against the deponent," reads Goswami's affidavit submitted in court on April 28.

The affidavit further stated that Goswami is a law abiding and a respectable citizen of the country, holds all courts in high esteem and has the highest respect for the Delhi High Court.

"I had no intention to commit any act/ omission amounting to disobedience much less, wilful disobedience of the orders of this Court. I say that the alleged broadcasts were done under the bona fide belief that the same was not prohibited in terms of order passed by this Hon'ble Court on 18.02.2015 passed in C.S. (OS) 425 of 2015. The alleged broadcasts were made as part of fair reporting in view of the liberty under Article 19(1)(a) of the Constitution of India as recognised by this court in the aforesaid order," the affidavit reads.

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India Today Group to launch its free-to-air English news channel in the UK

The channel will be launched on May 31

By exchange4media Staff | May 25, 2023 4:49 PM   |   1 min read

india today

The India Today Group has announced the launch of India Today in the UK market from May 31. This is a follow-up to the launch of the Group's Hindi news channel, Aaj Tak, in the UK market. Previously operating as a hybrid channel, Aaj Tak and India Today served UK audiences with unique content.

With the launch of India Today, the English news channel will now be available as a free-to-air service, broadcasting in standard definition (SD) and accessible on Sky Channel No. 523.  This will position it alongside other prominent English news channels, including Sky News, BBC News, GB News and Talk TV, the group said in a press release.

Meanwhile, Aaj Tak will continue to be available on Sky Channel number 710, providing uninterrupted access to Hindi content for viewers. The India Today Group, renowned for its comprehensive news coverage and commitment to delivering high-quality content, is thrilled to bring its linear presence to the UK audience.

“With its launch in the UK, India Today aims to captivate audiences with its insightful reporting, engaging programmes, and unwavering commitment to journalistic excellence. The channel's introduction is a testament to the India Today Group's dedication to delivering informative and relevant content to viewers worldwide,” read the release.

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ZEEL to appeal against NCLT order: Reports

The network is expected to contest that it did not have the opportunity to present its arguments

By exchange4media Staff | May 24, 2023 8:57 AM   |   1 min read

ZeeSony

ZEE Entertainment Enterprises is likely to move the NCLAT against the NCLT order, media networks have reported.

The network is expected to contest that it did not have the opportunity to present its arguments. ZEEL may challenge NCLT's jurisdiction regarding the non-compete fees issue.

The NCLT will be moved in a day or two, reports said quoting sources.

We had earlier reported that on May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).

SEBI has passed an interim ruling against one of the promoters of the Essel Group, which owns Zee.

The exchanges have also been asked to review whether the payment method for the non-compete fee between two Mauritius entities is in accordance with the relevant SEBI policies.

The proposal for the ZEE-Sony merger has already been green-lighted by the BSE, NSE, Zee shareholders and the Competition Commission of India.

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