The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

Synjini Nandi Jan 28, 2013 6:29 PM

From on-air, outdoor to social media engagements, Star Movies has designed a 360-degree campaign for the TV premiere of the movie

Synjini Nandi Jan 14, 2013 7:34 PM

Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle

Synjini Nandi Dec 13, 2012 7:53 PM

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Synjini Nandi Nov 27, 2012 7:37 PM