Small screen, big releases of 2013
With shows such as 24, Amita Ka Amit, Housewife Hai..., Rakshak, the coming year looks promising for Hindi GECs
The year 2012 proved to be quite interesting for the Hindi general entertainment genre with broadcasters aggressively launching new shows as well as a notable number of shows getting replaced. With 2013 just around the corner, broadcasters are gearing up to strengthen their programming line-up with a slew of new launches.
Apart from the new seasons of regular format shows such as Indian Idol, Bigg Boss, KBC, India’s Got Talent, Dance India Dance, Sa Re Ga Ma, exchange4media lists out newer properties that channels will add to their offer in 2013.
Colors is all set to launch three fiction shows ‘24’, ‘Sanskaar’ and ‘Na Bole Tum Na Maine Kuch Kaha’ season two in the first half of 2013. While ‘Sanskaar’ and ‘Na Bole…’ are slotted for January 2013, ‘24’ will be launched during the summer of 2013. The show ‘24’ would be a new hybrid genre of entertainment that would see an amalgamation of fiction and reality.
‘Sanskaar’ and ‘Na Bole…’ which are both weekday properties will replace ‘Big Boss Season 6’ on the 9PM to 10PM prime time slot. ‘Sanskaar’ will take viewers on a journey of their India as well as ‘pardes’, bringing alive the importance of family while living in a different country. The second season of ‘Na Bole…’ will take forward the story of Megha and Mohan bringing with it new twist and turns. The last episode of the first season was aired on October 2012.
Star Plus is gearing up to launch Master Chef India. Also, the latest season of ‘Nach Baliye’ would premiere on December 29, 2012.
Sony Entertainment Television will launch a weekday property titled ‘Amita Ka Amit’ on January 14, 2013. The show will replace exiting show ‘Love Marriage Ya Arranged Marriage’ on the 8.30PM time slot. The new show revolves around two youngsters who are based in Mumbai and have big dreams for their respective spouses and what eventually happens when these two average people who dream of an extraordinary spouse get married to each other out of compulsion.
Zee TV will launch its new show ‘Housewife Hai...Sab Jaanti Hai’ on December 31, 2012, replacing ‘Afsar Bitiya’ on the 7PM time slot.
Life Ok will also launch two new properties in January 2013 namely ‘Rakshak’ and ‘Welcome’. ‘Rakshak’, which is a fiction based weekend property, would be telecast at 10PM from January 12, 2012. ‘Welcome’ is a weekday reality-based property and would be launched on January 21, 2012, though the time slot has not yet been decided.
SAB is also launching two new weekday fiction shows ‘Tota weds maina’ and ‘Hum Aapke Hain Inlaws’.
With a slew of new launches planned for the next year, the Hindi GE space will be a flurry of activity. Though only time will tell how the shows fare, broadcasters seem to be geared up for the road ahead.
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