Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India
Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist
Cannes Lions 2013 has announced the shortlisted entries for the Media Lions category. Only two entries from India have made it among the finalist, which has a total of 257 shortlisted entries.
Leo Burnett Mumbai’s entry for Coca Cola’s Reflection of Music – Usha Uthap campaign has been shortlisted in the Best Use of Print category. O&M’s Taste the Power campaign for Lal Pet Products has made it to the Best Use of Ambient Media - Small Scale shortlist.
Jack Klues, Chairman, VivaKi, is the Jury President and Anamika Mehta, Chief Operating Officer, Lodestar UM is the Jury Member from India in the category this year. The jury will be looking not just for brilliant ideas, but moreover, ideas that work.
The number of entries submitted by Indian agencies has dropped from 130 entries last year to 106 this year for media Lions. This year, 3031 entries from 73 countries have been submitted – a decrease of 7 per cent compared to last year.
The Media Lions trophies will be presented during the Innovation, Media, Mobile and Outdoor Lions Awards Ceremony, which will take place on Tuesday night June 18 in the Grand Auditorium, Palais des Festivals.
The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the Media industry an annual meeting point. Each entry will receive 3 marks from the jury which will make up the total vote as follows: Insight, Strategy and Idea (35%), Media Execution of the Creative Idea (30%) and Results and Effectiveness (35%).
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