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In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

Dolly Mahayan Oct 20, 2017 8:42 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

We are now being thought of as a marketing platform: Kirthiga Reddy?blur=25

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

"Our spends on digital medium are growing faster than on other mediums"?blur=25

Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing

Abid Hasan Feb 11, 2014 9:11 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3?blur=25

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

Youth channels crack the digital code?blur=25

Youth and music channels are undertaking innovative activities in the digital space to create a captive audience

Synjini Nandi Aug 13, 2012 8:17 PM

Digital media to drive Coke Studio music sales?blur=25

As part of its marketing strategy this year, 50-60 per cent of the overall spends will be on digital, with a massive campaign across platforms

Synjini Nandi Jul 5, 2012 7:13 PM

What’s-On-India is exclusive preview partner for Coke Studio@MTV?blur=25

Coca-Cola, in partnership with MTV, recently launched the India edition of its internationally renowned music property – Coke Studio. MTV India has announced What’s-on-India as its exclusive preview partner for Coke Studio@MTV.

exchange4media Staff Jul 5, 2011 9:15 AM